Marketing Procurement Processing Tie-Ups
MANAGEMENT CASE describes a real-life situation faced, a decision or action taken by an individual manager or by an organization at the strategic, functional or operational levels
Sarvodaya Samiti
Debasis Pradhan
KEY WORDS
Marketing Procurement Processing Tie-ups
Prior to an important meeting of the partner organizations of Khadi and Village Industries Commission (KVIC) scheduled the next morning, Pradip Mohanty, Coordinator of Sarvodaya Samiti, wondered what would be the best course of action for his organization as he was concerned about the large number of honey bee-keepers associated with the Samiti. He knew that his action will have implications for the local honey industry in general and the beekeepers in specific. He had to decide on the linkages of his organization with KVIC and its presence in different core activities like production, processing, and marketing and therefore suggest suitable ways to allocate the efforts and resources of the organization among these activities depending on the varied strengths of his organization. He was in a dilemma whether the Samiti should be a part of the proposed consortium. According to him, “Though, at present, we are in a comfortable situation, we are looking at various options which can make the future more attractive.”
BACKGROUND
Sarvodaya Samiti, Koraput, is a state-level, non-governmental, non-political organization. Registered in 1970-71 under the Societies Registration Act XXI of 1860, it is committed to the all-round and sustainable development of tribal and other under-privileged communities of the society. Started in 1959 as Narayanapatna Kshetra Samiti, it was renamed as Sarvodaya Samiti after its area of operation got extended to the other parts of the state. Its present activities are sustainable agriculture, development of khadi and village industries, child and women welfare, building of an educational complex for scheduled tribe girls, consumer welfare, watershed programmes, and
Sarvodaya Samiti
Debasis Pradhan
KEY WORDS
Marketing Procurement Processing Tie-ups
Prior to an important meeting of the partner organizations of Khadi and Village Industries Commission (KVIC) scheduled the next morning, Pradip Mohanty, Coordinator of Sarvodaya Samiti, wondered what would be the best course of action for his organization as he was concerned about the large number of honey bee-keepers associated with the Samiti. He knew that his action will have implications for the local honey industry in general and the beekeepers in specific. He had to decide on the linkages of his organization with KVIC and its presence in different core activities like production, processing, and marketing and therefore suggest suitable ways to allocate the efforts and resources of the organization among these activities depending on the varied strengths of his organization. He was in a dilemma whether the Samiti should be a part of the proposed consortium. According to him, “Though, at present, we are in a comfortable situation, we are looking at various options which can make the future more attractive.”
BACKGROUND
Sarvodaya Samiti, Koraput, is a state-level, non-governmental, non-political organization. Registered in 1970-71 under the Societies Registration Act XXI of 1860, it is committed to the all-round and sustainable development of tribal and other under-privileged communities of the society. Started in 1959 as Narayanapatna Kshetra Samiti, it was renamed as Sarvodaya Samiti after its area of operation got extended to the other parts of the state. Its present activities are sustainable agriculture, development of khadi and village industries, child and women welfare, building of an educational complex for scheduled tribe girls, consumer welfare, watershed programmes, and