Marketing Product Launch BP Final Draft Diana Hedda Ivan
Banco Popular of Puerto Rico
Executive summary
Situational analysis
Market growth potential and competitive analysis
Segmentation, target market, and positioning
Pricing and distribution strategies
Marketing communication plan
Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense)
Intended marketing objectives for Y1, Y2, and Y3
Implementation milestones
Evaluation and control metrics and methodology to measure performance Contingency planning
Financial Services Conglomerate
financial services to individual and business customers
Auto
Mortgage
Loans
Securities
Asset Management
Insurance
advance online banking extensive and complete distribution network in
Puerto Rico and the Virgin Islands
Popular, Inc., doing business as Banco Popular in Puerto Rico and the
Virgin Islands and as Popular Community Bank in the United States, is a financial services conglomerate that has been operating in
Puerto Rico for almost 120 years and in the United States for over 52 years. In recent years, it has expanded into other areas of the
Caribbean and Central America. The BPPR in the logo stands for
Banco Popular de Puerto Rico, where the bank has its major historical footprint.
Popular, Inc. is the parent company of Banco Popular de Puerto Rico,
Banco Popular North America, E-Loan, and several other companies.
The headquarters of Banco Popular Puerto Rico are located in Hato
Rey, Puerto Rico
.
Banco Popular (BP) will establish the target market and segmentation in their new Cuban operation. The reforms of the financial sector in Cuba will require activities in several areas like the building of institutions, the development of financial instruments accessible to market participants to invest and deal, and the liberalization of prices.
BP is committed to provide quality financial services and support the development of the communities where they have
Executive summary
Situational analysis
Market growth potential and competitive analysis
Segmentation, target market, and positioning
Pricing and distribution strategies
Marketing communication plan
Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense)
Intended marketing objectives for Y1, Y2, and Y3
Implementation milestones
Evaluation and control metrics and methodology to measure performance Contingency planning
Financial Services Conglomerate
financial services to individual and business customers
Auto
Mortgage
Loans
Securities
Asset Management
Insurance
advance online banking extensive and complete distribution network in
Puerto Rico and the Virgin Islands
Popular, Inc., doing business as Banco Popular in Puerto Rico and the
Virgin Islands and as Popular Community Bank in the United States, is a financial services conglomerate that has been operating in
Puerto Rico for almost 120 years and in the United States for over 52 years. In recent years, it has expanded into other areas of the
Caribbean and Central America. The BPPR in the logo stands for
Banco Popular de Puerto Rico, where the bank has its major historical footprint.
Popular, Inc. is the parent company of Banco Popular de Puerto Rico,
Banco Popular North America, E-Loan, and several other companies.
The headquarters of Banco Popular Puerto Rico are located in Hato
Rey, Puerto Rico
.
Banco Popular (BP) will establish the target market and segmentation in their new Cuban operation. The reforms of the financial sector in Cuba will require activities in several areas like the building of institutions, the development of financial instruments accessible to market participants to invest and deal, and the liberalization of prices.
BP is committed to provide quality financial services and support the development of the communities where they have