Marketing Project
Marketing principles
PRODUCT/ SERVICE CHOSEN:
SINGTEL MOBILE YOUTH PLAN
2012
[pic]
Submitted By:
Khairul Anwar (Group Leader)
Yiwen Lim
Wayne Tan
Darren Loh
Jonathan
Executive Summary:
Content Page
Company Mission
The mission statement of Singtel Telecommunications Limited (Singtel) , taken from their company’s website is as follows “Breaking Barriers, Building Bonds”. The company enables communications by breaking barriers and building bonds. They help businesses and people communicate anytime, anywhere and in various ways. They make communications easier, faster, more economical and reliable by breaking the barriers of distance, price, time and technology. And to add on, they build strong bonds among Singtel employees, and with our shareholders, customers and business partners. They believe that creating and delivering value to our customers, employees and shareholders is fundamental to our business.
The mission statement is very specific in identifying the nature of business of the company and also in providing a clearer picture of how the company runs their business in professional view of prioritizing their customers first and at the same time value the services and efforts provided by their employees and maximise the profits for the shareholders.
The mission statement of Singtel is effective as it inculcated four important characteristics of a good mission statement. And the four elements are 'Be market oriented', 'Fit the market environment', 'Be based on distinctive competences' and 'Be motivating'.
Company Objectives
Singtel has made it clear of their objectives to give the best value and experience to their customers. For their enterprise customers, they expanded their portfolio of cloud-based solutions to help them reduce costs and improve productivity. For consumers, they widened their range of digital offerings to simplify their communications and enhance their lives. Singtel’s
PRODUCT/ SERVICE CHOSEN:
SINGTEL MOBILE YOUTH PLAN
2012
[pic]
Submitted By:
Khairul Anwar (Group Leader)
Yiwen Lim
Wayne Tan
Darren Loh
Jonathan
Executive Summary:
Content Page
Company Mission
The mission statement of Singtel Telecommunications Limited (Singtel) , taken from their company’s website is as follows “Breaking Barriers, Building Bonds”. The company enables communications by breaking barriers and building bonds. They help businesses and people communicate anytime, anywhere and in various ways. They make communications easier, faster, more economical and reliable by breaking the barriers of distance, price, time and technology. And to add on, they build strong bonds among Singtel employees, and with our shareholders, customers and business partners. They believe that creating and delivering value to our customers, employees and shareholders is fundamental to our business.
The mission statement is very specific in identifying the nature of business of the company and also in providing a clearer picture of how the company runs their business in professional view of prioritizing their customers first and at the same time value the services and efforts provided by their employees and maximise the profits for the shareholders.
The mission statement of Singtel is effective as it inculcated four important characteristics of a good mission statement. And the four elements are 'Be market oriented', 'Fit the market environment', 'Be based on distinctive competences' and 'Be motivating'.
Company Objectives
Singtel has made it clear of their objectives to give the best value and experience to their customers. For their enterprise customers, they expanded their portfolio of cloud-based solutions to help them reduce costs and improve productivity. For consumers, they widened their range of digital offerings to simplify their communications and enhance their lives. Singtel’s