Marketing Project
AKHLAQ FURNITURE
25/06/2012
Submitted to: Sir Shoaib Mohammad
Submitted by: Elite Group
Dedication
This project is the effort of our whole group and we are dedicating this project to our Principles of Marketing’ instructor
Sir Shoaib Muhammad
Acknowledgement
With the core of our heart we are thanks ALLAH for his blessing on us, and for giving this opportunity to learn, after that we gratefully thanks to Mr. Shehzad Iqbal who is sales officer in Akhlaq Furniture, for letting us do our analysis and to let us experience about the marketing plan that Akhlaq Furniture is using. We are also grateful of Sir Shoaib Muhammad for becoming the sources of this opportunity to experiencing the marketing plan through this project; this project has Broaden our view of marketing terms and plans, as it is helpful for us because one day we will have to start a business.
Table of contents
Title page--------------------------------------------------------------------------------------2
Submitted to, Submitted by-----------------------------------------------------------------3
Dedication-------------------------------------------------------------------------------------4
Acknowledgment-----------------------------------------------------------------------------5
Executive summary---------------------------------------------------------------------------8
History of Akhlaq furniture-----------------------------------------------------------------9
Current market situation---------------------------------------------------------------------9
• Competitors Review----------------------------------------------------------------9
SWOT Analysis -----------------------------------------------------------------------------10
• Strength------------------------------------------------------------------------------10
•
25/06/2012
Submitted to: Sir Shoaib Mohammad
Submitted by: Elite Group
Dedication
This project is the effort of our whole group and we are dedicating this project to our Principles of Marketing’ instructor
Sir Shoaib Muhammad
Acknowledgement
With the core of our heart we are thanks ALLAH for his blessing on us, and for giving this opportunity to learn, after that we gratefully thanks to Mr. Shehzad Iqbal who is sales officer in Akhlaq Furniture, for letting us do our analysis and to let us experience about the marketing plan that Akhlaq Furniture is using. We are also grateful of Sir Shoaib Muhammad for becoming the sources of this opportunity to experiencing the marketing plan through this project; this project has Broaden our view of marketing terms and plans, as it is helpful for us because one day we will have to start a business.
Table of contents
Title page--------------------------------------------------------------------------------------2
Submitted to, Submitted by-----------------------------------------------------------------3
Dedication-------------------------------------------------------------------------------------4
Acknowledgment-----------------------------------------------------------------------------5
Executive summary---------------------------------------------------------------------------8
History of Akhlaq furniture-----------------------------------------------------------------9
Current market situation---------------------------------------------------------------------9
• Competitors Review----------------------------------------------------------------9
SWOT Analysis -----------------------------------------------------------------------------10
• Strength------------------------------------------------------------------------------10
•