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MARKETING PROJECT ASSIGNMENT 2015 Final

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MARKETING PROJECT ASSIGNMENT 2015 Final
MARKETING PROJECT ASSIGNMENT

DIPLOMA IN BUSINESS ADMINISTRATION |
MODULE - MARKETING
MODULE TITLE

: MARKETING

COURSE
:

DBA 5/14, DBA(AF) 5/14,
DBA 6/14, DBA(AF) 6/14

MODULE SCHEDULE

: 14/MKGB2006/07/A

DATE OF SUBMISSION

: 23th February 2015

GROUP LEADER
KER MEI SHI

GROUP MEMBERS
KHOO YI MEI
NATASHA LING BINTI ZULKARNAIN LING
NEO YU XIN
NG OI LIN
TOK BAO JUAN

Course: Diploma in Business Administration | Module - Marketing

TABLE OF CONTENTS

EXECUTIVE SUMMARY

1

………………………………………………………………………………….

INTRODUCTION
1.1

APPLE INC.

………………………………………………………

3

1.2
1.3

SAMSUNG
ASUS

………………………………………………………
………………………………………………………

4
5

………………………………………………………

6-7

2

TARGET MARKET SEGEMENT

3

VALUE PROPOSITION &
POSITIONING

4

2

3.1

FEATURES COMPARISON

………………………………………………………

8

3.2

PERCEPTUAL MAP

………………………………………………………

9

MARKETING MIX

………………………………………………………

10

4.1.1

………………………………………………………

11 - 12

Product
4.1

PRODUCT LIFE CYCLE

5

Price

………………………………………………………

13

6

PROMOTION

………………………………………………………

14
15

7

PLACE

………………………………………………………

16

7.1 DIRECT CHANNEL VS
INDIRECT CHANNEL

………………………………………………………

17 -20

8

RECOMMENDATIONS

………………………………………………………

21

9

CONCLUSION

………………………………………………………

21

10

REFERENCES

………………………………………………………

22 - 23

Page | 1

Course: Diploma in Business Administration | Module - Marketing

EXECUTIVE SUMMARY
A tablet PC is the ideal size to enjoy your most loved entertainment pretty much anyplace.
Furthermore a tablet PC is incredible for staying in contact with family or sending an email to a companion or partner. You can likewise utilize a tablet PC to stream your favourite television shows or dramas, screen your well-being and stay organized even you are far away from your workplace by taking a shot at reports, spreadsheets and that's only the tip of the iceberg.
This report was prepared to evaluate and analyse on how Apple Inc. maintain their market shares despite of the presence of competitors like Samsung, Asus and
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