Marketing Project on Tata Indica
MARKETING MANAGEMENT REPORT
ON
TATA INDICA
Submitted by: Submitted to:
Group-5 (Sec A) Dr. H. Gayathri
Aman Srivastav (12005)
Gaurav Kumar (12017)
Muhammad Rayees. M (12029)
Shilpa Giri (12046)
Mahajan Swapnil Umashankar (12053)
ACKNOWLEDGEMENT
We would like to show our greatest appreciation to Dr. H. Gayathri for her tremendous support and help. We feel motivated and encouraged every time we attend her meeting. Without her encouragement and guidance this project would not have materialized. The guidance and support received from all our group members who contributed and who are contributing to this project, was vital for the success of the project. We are grateful for their constant support and help.
Contents Introduction 4 Global Automobile Industry 4
Global Production of Motor Vehicles (Cars and Commercial Vehicles) 4
Top 20 Motor Vehicle Producing Countries in 2011 5 Indian Automobile Industry 6
Automobile exports of India 7
The production of automobiles 8
Distribution of Major Manufacturing units in India 9
Geographical segmentation: state-wise motor vehicles registration in India from 2001 to 2008 9 TATA MOTORS 11
Division of tata motors 14
Market Shares in Passenger Vehicles 15 STP OF TATA INDICA 15
Segmentation 15
Targeting 16
Positioning 16 Marketing Mix of Tata Indica: 4 Ps 17
Product 17
Price 22
Promotion 24
Place 24 SWOT Analysis 26
STRENGTH 26
WEAKNESS 26
OPPORTUNITIES 26
THREATS 27 Competitors Analysis 28 Analysis through Ansoff’s Model 29
Market Penetration Strategy: 29
Market Development Strategy: 29
Product Development Strategy: 30
Integrative Growth: 30 Recommendations 32
Introduction
An Automobile industry is the industry which designs, develops, manufactures, markets, and sells motor vehicles.
Global Automobile Industry
The automobile is a primary mode of transportation for many developed
ON
TATA INDICA
Submitted by: Submitted to:
Group-5 (Sec A) Dr. H. Gayathri
Aman Srivastav (12005)
Gaurav Kumar (12017)
Muhammad Rayees. M (12029)
Shilpa Giri (12046)
Mahajan Swapnil Umashankar (12053)
ACKNOWLEDGEMENT
We would like to show our greatest appreciation to Dr. H. Gayathri for her tremendous support and help. We feel motivated and encouraged every time we attend her meeting. Without her encouragement and guidance this project would not have materialized. The guidance and support received from all our group members who contributed and who are contributing to this project, was vital for the success of the project. We are grateful for their constant support and help.
Contents Introduction 4 Global Automobile Industry 4
Global Production of Motor Vehicles (Cars and Commercial Vehicles) 4
Top 20 Motor Vehicle Producing Countries in 2011 5 Indian Automobile Industry 6
Automobile exports of India 7
The production of automobiles 8
Distribution of Major Manufacturing units in India 9
Geographical segmentation: state-wise motor vehicles registration in India from 2001 to 2008 9 TATA MOTORS 11
Division of tata motors 14
Market Shares in Passenger Vehicles 15 STP OF TATA INDICA 15
Segmentation 15
Targeting 16
Positioning 16 Marketing Mix of Tata Indica: 4 Ps 17
Product 17
Price 22
Promotion 24
Place 24 SWOT Analysis 26
STRENGTH 26
WEAKNESS 26
OPPORTUNITIES 26
THREATS 27 Competitors Analysis 28 Analysis through Ansoff’s Model 29
Market Penetration Strategy: 29
Market Development Strategy: 29
Product Development Strategy: 30
Integrative Growth: 30 Recommendations 32
Introduction
An Automobile industry is the industry which designs, develops, manufactures, markets, and sells motor vehicles.
Global Automobile Industry
The automobile is a primary mode of transportation for many developed