Marketing Proposal for Mcdonald's in Bangladesh
NAME: McDonald’s Bangladesh
BACKGROUND:
Some background information about McDonald’s:
· McDonald's Corporation is the biggest fast-food chain restaurants in the world that it boasts more than 30,000 restaurants in 119 countries.
· More than 80% of McDonald's restaurants worldwide are owned and operated by independent local men and women.
· With this unrivaled popularity, entrepreneurs who will franchise on McDonald's will most likely succeed in the business; meanwhile this is how to start McDonald's franchising.
· Unfortunately, McDonald’s do not have any franchise in Bangladesh while many other internationally famous fast-food chains like KFC, Pizza Inn, Pizza Hut, A&W, Nandos, are already operating in Bangladesh through franchises.
…….so why we choose McDonalds’s……….
Considering Mc donald's huge demand for quality fast food and cheap price we are going to launch Mc donald's in Bangladesh starting with Dhaks, the capital. McDonald’s has a huge opportunity to increase its global market here in Bangladesh. Besides.
· Its positive global brand image will promote itself.
· Affordable meals targetting average income families which consist a great part of our population.
· Trend among Bangladeshi youth to eagerly grab international taste facilitating its market potential.
· Quick service so target working people without hampering their work schedule.
· It is already popular in Bangladesh by the mass broadcasting of Indian satellites’ advertisements.
Our main objectives:
· To open McDonald’s outlets in all the big cities in Bangladesh starting with Dhaka to Chittagong , Sylhet, Rajshahi, Barisal, Khulna, Rangpur.
· To increase McDonald’s outlet number in each cities emphasizing on Dhaka due to its huge population and more developed market scenario.
· Let Bangladeshi people get the ‘finger-licking’ taste and high quality service of McDonald’s.
· Make McDonald’s one of the best, successful and popular fast-food choices in
BACKGROUND:
Some background information about McDonald’s:
· McDonald's Corporation is the biggest fast-food chain restaurants in the world that it boasts more than 30,000 restaurants in 119 countries.
· More than 80% of McDonald's restaurants worldwide are owned and operated by independent local men and women.
· With this unrivaled popularity, entrepreneurs who will franchise on McDonald's will most likely succeed in the business; meanwhile this is how to start McDonald's franchising.
· Unfortunately, McDonald’s do not have any franchise in Bangladesh while many other internationally famous fast-food chains like KFC, Pizza Inn, Pizza Hut, A&W, Nandos, are already operating in Bangladesh through franchises.
…….so why we choose McDonalds’s……….
Considering Mc donald's huge demand for quality fast food and cheap price we are going to launch Mc donald's in Bangladesh starting with Dhaks, the capital. McDonald’s has a huge opportunity to increase its global market here in Bangladesh. Besides.
· Its positive global brand image will promote itself.
· Affordable meals targetting average income families which consist a great part of our population.
· Trend among Bangladeshi youth to eagerly grab international taste facilitating its market potential.
· Quick service so target working people without hampering their work schedule.
· It is already popular in Bangladesh by the mass broadcasting of Indian satellites’ advertisements.
Our main objectives:
· To open McDonald’s outlets in all the big cities in Bangladesh starting with Dhaka to Chittagong , Sylhet, Rajshahi, Barisal, Khulna, Rangpur.
· To increase McDonald’s outlet number in each cities emphasizing on Dhaka due to its huge population and more developed market scenario.
· Let Bangladeshi people get the ‘finger-licking’ taste and high quality service of McDonald’s.
· Make McDonald’s one of the best, successful and popular fast-food choices in