Marketing Quantitative Research

Lancaster University | MKTG210 assignment | Quantitative research analysis of LIDL and Kelloggs breakfast cereal products |
YIN SHIHAO 32979029

LU
2013/1/13
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CONTENT PAGE
Executive Summary p2
Introduction P2
Literature review p2-3
Sample profile p3
Mean difference p6
Regression analysis p6-7
Discussion p7-8
Conclusion p9
Reference p10-11
Appendix p12-18

Executive Summary
The objective of this report is to present the acknowledgement about the role and impact of perceived value on the formation of consumers’ brand equity to LDIL’s marketing manager by presenting the quantitative data analysis and interpretation of the consumer’s value perception across the LDIL’s own branded cereal breakfast products and Kellogg’s cereal breakfast products. The data used