MARKETING QUIZ
MARKETING QUIZ
I. Multiple Choice
A 1. What concept is an extension of the marketing concept: a. societal marketing concept c. selling concept b. product concept d. demand concept
C 2. What type or marketing develops from a state of negative demand: a. maintenance marketing c. conversional marketing b. stimulational d. synchromarketing
A 3. What is associated with a state of latent demand: a. developmental marketing c. business firm b. government d. consumption
B 4. What is the task of a marketer who is facing full demand: a. maintenance marketing c. synchromarketing b. remarketing d. demarketing
A 5. What is the basic unit of exchange: a. barter c. transaction b. transfer d. sale
A 6. What concept states that the quality of the product should be the primary concern of the firm: a. product concept c. marketing concept b. demarketing d. selling
C 7. Who has the task of reducing overfull demand: a. marketing c. demarketing b. management d. consumption
A 8. Who has the task to of transforming no demand into positive demand: a. stimulational marketing c. remarketing b. government d. managing
C 9. What is the search for new propositions that relates an offer to its potential markets: a. marketing c. remarketing b. pricing d. distribution 10. Who is concerned with the development of efficient production and distribution system: a. management c. selling b. marketing d. producing
II. True or False
False 1. The product concept is an extension of the marketing concept.
True 2. Selling is one of the many responsibilities of a marketing manager.
False 3. Product-oriented companies often ignore competition.
True 4. Marketing induces economic activities that contribute to development.
True 5. Management is concerned with the development of an efficient production and distribution system.
True 6. Marketing is a human activity directed at satisfying
I. Multiple Choice
A 1. What concept is an extension of the marketing concept: a. societal marketing concept c. selling concept b. product concept d. demand concept
C 2. What type or marketing develops from a state of negative demand: a. maintenance marketing c. conversional marketing b. stimulational d. synchromarketing
A 3. What is associated with a state of latent demand: a. developmental marketing c. business firm b. government d. consumption
B 4. What is the task of a marketer who is facing full demand: a. maintenance marketing c. synchromarketing b. remarketing d. demarketing
A 5. What is the basic unit of exchange: a. barter c. transaction b. transfer d. sale
A 6. What concept states that the quality of the product should be the primary concern of the firm: a. product concept c. marketing concept b. demarketing d. selling
C 7. Who has the task of reducing overfull demand: a. marketing c. demarketing b. management d. consumption
A 8. Who has the task to of transforming no demand into positive demand: a. stimulational marketing c. remarketing b. government d. managing
C 9. What is the search for new propositions that relates an offer to its potential markets: a. marketing c. remarketing b. pricing d. distribution 10. Who is concerned with the development of efficient production and distribution system: a. management c. selling b. marketing d. producing
II. True or False
False 1. The product concept is an extension of the marketing concept.
True 2. Selling is one of the many responsibilities of a marketing manager.
False 3. Product-oriented companies often ignore competition.
True 4. Marketing induces economic activities that contribute to development.
True 5. Management is concerned with the development of an efficient production and distribution system.
True 6. Marketing is a human activity directed at satisfying