Marketing Quiz Paper

1) Which of the following statements is true of marketing plans? a) They are typically five-year plans and they lay out the strategies required to achieve targets in those five years b) They provide direction and focus for a brand, product, or company. c) They are usually profit-oriented. d) They are of limited use to non-profit organizations. e) They can be independently developed without worrying about other functional areas. 2) Activities involved in building deeper understanding of existing consumers and what the product offerings mean to them would be a part of ________. a) customer prospecting process b) customer relationship management process c) customer equity process d) customer acquisition