Marketing quiz: Principle of marketing
Course Principles of Marketing
Test Week 2 Quiz 1
Started 1/18/14 2:32 PM
Submitted 1/18/14 3:19 PM
Status Completed
Attempt Score 21 out of 30 points
Time Elapsed 47 minutes out of 1 hour.
Instructions
This quiz consist of 10 multiple choice questions and covers the material in Chapter 1. Be sure you are in Chapter 1 when you take the quiz.
Question 1
3 out of 3 points
Correct
Customer relationship management (CRM) begins its focus on customers with
Answer
Selected Answer: information. Correct Answer: information. Question 2
3 out of 3 points
Correct
The equation a buyer applies to assess a product's value is
Answer
Selected Answer: value = customer benefits – customer costs.
Correct Answer: value = customer benefits – customer costs.
Question 3
3 out of 3 points
Correct
____ is a customer's subjective assessment of benefits relative to costs in determining the worth of a product.
Answer
Selected Answer:
Value
Correct Answer:
Value
Question 4
3 out of 3 points
Correct
Which of the following is essentially an uncontrollable factor in developing a marketing mix?
Answer
Selected Answer:
Government regulations
Correct Answer:
Government regulations
Question 5
0 out of 3 points
Incorrect
The element of the marketing mix used to increase awareness of a product or company is
Answer
Selected Answer: distribution. Correct Answer: promotion. Question 6
3 out of 3 points
Correct
The marketing concept is best defined as
Answer
Selected Answer: a philosophy stating that an organization should try to satisfy customers' needs through a coordinated set of activities that allows the organization to achieve its goals.
Correct Answer: a philosophy stating that an organization should try to satisfy customers' needs through a coordinated set of activities that allows the organization to achieve its goals.
Question 7
0 out of 3 points
Incorrect
____ refers to
Test Week 2 Quiz 1
Started 1/18/14 2:32 PM
Submitted 1/18/14 3:19 PM
Status Completed
Attempt Score 21 out of 30 points
Time Elapsed 47 minutes out of 1 hour.
Instructions
This quiz consist of 10 multiple choice questions and covers the material in Chapter 1. Be sure you are in Chapter 1 when you take the quiz.
Question 1
3 out of 3 points
Correct
Customer relationship management (CRM) begins its focus on customers with
Answer
Selected Answer: information. Correct Answer: information. Question 2
3 out of 3 points
Correct
The equation a buyer applies to assess a product's value is
Answer
Selected Answer: value = customer benefits – customer costs.
Correct Answer: value = customer benefits – customer costs.
Question 3
3 out of 3 points
Correct
____ is a customer's subjective assessment of benefits relative to costs in determining the worth of a product.
Answer
Selected Answer:
Value
Correct Answer:
Value
Question 4
3 out of 3 points
Correct
Which of the following is essentially an uncontrollable factor in developing a marketing mix?
Answer
Selected Answer:
Government regulations
Correct Answer:
Government regulations
Question 5
0 out of 3 points
Incorrect
The element of the marketing mix used to increase awareness of a product or company is
Answer
Selected Answer: distribution. Correct Answer: promotion. Question 6
3 out of 3 points
Correct
The marketing concept is best defined as
Answer
Selected Answer: a philosophy stating that an organization should try to satisfy customers' needs through a coordinated set of activities that allows the organization to achieve its goals.
Correct Answer: a philosophy stating that an organization should try to satisfy customers' needs through a coordinated set of activities that allows the organization to achieve its goals.
Question 7
0 out of 3 points
Incorrect
____ refers to