Marketing Report
Table of Content
02 Executive Summary
03 Introduction to the organization
05 Business Portfolio
06 Marketing Function
16 Conclusion
16 Recommendation
16 Bibliography
Executive Summary:
National foods is prestigious organization, it was founded in 1970. Originally it was a plain spice company, but over time it adapted according to its environment and added wide variety/range to its product portfolio. The main market that they serve is women who cook & require recipe Masala but in other products they have different target market. This report consist of market research, marketing objectives/ strategies, R&D, content/media agency. It also includes advertisement campaigns that they were recently engaged in, the current position and performance of Nfoods products, the list of competitors that surrounds them and their competitive advantage.
INTRODUCTION TO ORGANIZATION:
Vision Statement
To be a Rs.50 billion food company by the year 2020 in the convenience food segment by launching products and services in the domestic and international markets that enhance lifestyle and create value for our customers through management excellence at all levels.
History
|
National Foods began its journey in 1970 as a Spice company, with a revolutionary product that popularized the concept of having clean, healthy food. National foods’ initiatives were, to make food that is hygienic, reduce time spent in the kitchen by women, foster health and contribute towards personal attractiveness, so that people who use our products would be able to experience a more rewarding life-style.
This was long before the phrase ‘Corporate Mission’ had even been invented. However, our founder’s philosophy remains unchanged over time. Even if their language – and the notion of only women doing the housework – have become outdated, in this age of rapidly changing lifestyles, fuelled by the rampant development of
02 Executive Summary
03 Introduction to the organization
05 Business Portfolio
06 Marketing Function
16 Conclusion
16 Recommendation
16 Bibliography
Executive Summary:
National foods is prestigious organization, it was founded in 1970. Originally it was a plain spice company, but over time it adapted according to its environment and added wide variety/range to its product portfolio. The main market that they serve is women who cook & require recipe Masala but in other products they have different target market. This report consist of market research, marketing objectives/ strategies, R&D, content/media agency. It also includes advertisement campaigns that they were recently engaged in, the current position and performance of Nfoods products, the list of competitors that surrounds them and their competitive advantage.
INTRODUCTION TO ORGANIZATION:
Vision Statement
To be a Rs.50 billion food company by the year 2020 in the convenience food segment by launching products and services in the domestic and international markets that enhance lifestyle and create value for our customers through management excellence at all levels.
History
|
National Foods began its journey in 1970 as a Spice company, with a revolutionary product that popularized the concept of having clean, healthy food. National foods’ initiatives were, to make food that is hygienic, reduce time spent in the kitchen by women, foster health and contribute towards personal attractiveness, so that people who use our products would be able to experience a more rewarding life-style.
This was long before the phrase ‘Corporate Mission’ had even been invented. However, our founder’s philosophy remains unchanged over time. Even if their language – and the notion of only women doing the housework – have become outdated, in this age of rapidly changing lifestyles, fuelled by the rampant development of
Bibliography: * www.nfoods.com * https://www.facebook.com/nationalfoodslimited * visiting card A visit to National Foods: