Marketing Report
A
MARKETING REPORT
On
Industrial visit of
MOTHER DAIRY INDIA LTD.
SUBMITTED TO:
SOMLALIT INSTITUTE OF BUSINESS ADMINISTRATION affiliated to Gujarat University towards partial fulfillment of practical studies at second year B.B.A. programme
GUIDED BY:
Prof. Twinkle Trivedi
SUBMITTED BY:
KALATHIL SHRUTHI J.
Roll No. :- 42
S.Y. B.B.A. Div :- A
Year : 2011-12
CERTIFICATE
This is to certify that Kalathil Shruthi J. 42, a student of S.Y. B.B.A division A from Somlalit Institute of Business Administration affiliated to the Gujarat University has submitted a marketing report based on the study of Mother Dairy India Limited. Her work has been found satisfactory.
_____________ __________________
Prof. K. J. Patel Prof. Twinkle Trivedi (Director) (Faculty incharge)
Date of submission:
12-12-2011
ACKNOWLEDGEMENT The successful completion of this report would not have been possible without co-operation and support of my teachers and my institute ‘SLIBA’ that provided me such an opportunity. I forward my gratitude to the respected director of my institute, prof. K.J. Patel and also extend my heartful thanks to professor Twinkle Trivedi for giving us important guidance.
I am also thankful to the director of ‘Mother Dairy India Ltd.’ who provided me the information needed and the faculty who guided us throughout the visit.
Kalathil Shruthi .J.
Roll No. : - 42
PREFACE B.B.A. is a course of theoretical subjects. But looking into management of the business, theoretical knowledge is not sufficient to understand how actually a business carries out its entire process from production to marketing. Therefore, practical studies are a part of B.B.A. programme.
The students of B.B.A. have to make an industrial report and a detail analysis of marketing, production or finance of the company.
I have prepared a marketing report on the basis of marketing information of MOTHER DAIRY LIMITED.
MARKETING REPORT
On
Industrial visit of
MOTHER DAIRY INDIA LTD.
SUBMITTED TO:
SOMLALIT INSTITUTE OF BUSINESS ADMINISTRATION affiliated to Gujarat University towards partial fulfillment of practical studies at second year B.B.A. programme
GUIDED BY:
Prof. Twinkle Trivedi
SUBMITTED BY:
KALATHIL SHRUTHI J.
Roll No. :- 42
S.Y. B.B.A. Div :- A
Year : 2011-12
CERTIFICATE
This is to certify that Kalathil Shruthi J. 42, a student of S.Y. B.B.A division A from Somlalit Institute of Business Administration affiliated to the Gujarat University has submitted a marketing report based on the study of Mother Dairy India Limited. Her work has been found satisfactory.
_____________ __________________
Prof. K. J. Patel Prof. Twinkle Trivedi (Director) (Faculty incharge)
Date of submission:
12-12-2011
ACKNOWLEDGEMENT The successful completion of this report would not have been possible without co-operation and support of my teachers and my institute ‘SLIBA’ that provided me such an opportunity. I forward my gratitude to the respected director of my institute, prof. K.J. Patel and also extend my heartful thanks to professor Twinkle Trivedi for giving us important guidance.
I am also thankful to the director of ‘Mother Dairy India Ltd.’ who provided me the information needed and the faculty who guided us throughout the visit.
Kalathil Shruthi .J.
Roll No. : - 42
PREFACE B.B.A. is a course of theoretical subjects. But looking into management of the business, theoretical knowledge is not sufficient to understand how actually a business carries out its entire process from production to marketing. Therefore, practical studies are a part of B.B.A. programme.
The students of B.B.A. have to make an industrial report and a detail analysis of marketing, production or finance of the company.
I have prepared a marketing report on the basis of marketing information of MOTHER DAIRY LIMITED.