Marketing report of Horlicks
THE M R PROCESS
Marketing research process is a set of five steps which defines the tasks to be accomplished in conducting a marketing research study. These include 1. Define the problem and research objectives ->>The first step in any marketing research project is to define the problem. In defining the problem, the researcher should take into account the purpose of the study, the relevant background information, what information is needed, and how it will be used in decision making. Problem definition involves discussion with the decision makers, interviews with industry experts, analysis of secondary data, and some qualitative research, such as focus groups.
2. Develop the research plan and Design->> This includes formulating an objective or theoretical framework, analytical models and research questions . This process is guided by discussions with management and industry experts, case studies and simulations, analysis of secondary data and qualitative research . A research design is a framework or blueprint for conducting the marketing research project. More formally, formulating the research design involves the following steps----Secondary data analysis, Qualitative research, Survey, Observation , Questionnaire design, Plan of data analysis.
3. Collect information->>Data collection involves a field force or staff that operates either in the field, as in the case of personal interviewing (in-home, mall intercept, or computer-assisted personal interviewing), from an office by telephone (telephone or computer-assisted telephone interviewing), or through mail (traditional mail and mail panel surveys with prerecruited households).
4. Analyze information->>Univariate techniques are used for analyzing data when there is a single measurement of each element or unit in the sample, or, if there are several measurements of each element, each RCH variable is analyzed in isolation.Multivariate techniques are
Marketing research process is a set of five steps which defines the tasks to be accomplished in conducting a marketing research study. These include 1. Define the problem and research objectives ->>The first step in any marketing research project is to define the problem. In defining the problem, the researcher should take into account the purpose of the study, the relevant background information, what information is needed, and how it will be used in decision making. Problem definition involves discussion with the decision makers, interviews with industry experts, analysis of secondary data, and some qualitative research, such as focus groups.
2. Develop the research plan and Design->> This includes formulating an objective or theoretical framework, analytical models and research questions . This process is guided by discussions with management and industry experts, case studies and simulations, analysis of secondary data and qualitative research . A research design is a framework or blueprint for conducting the marketing research project. More formally, formulating the research design involves the following steps----Secondary data analysis, Qualitative research, Survey, Observation , Questionnaire design, Plan of data analysis.
3. Collect information->>Data collection involves a field force or staff that operates either in the field, as in the case of personal interviewing (in-home, mall intercept, or computer-assisted personal interviewing), from an office by telephone (telephone or computer-assisted telephone interviewing), or through mail (traditional mail and mail panel surveys with prerecruited households).
4. Analyze information->>Univariate techniques are used for analyzing data when there is a single measurement of each element or unit in the sample, or, if there are several measurements of each element, each RCH variable is analyzed in isolation.Multivariate techniques are