Marketing Review
Ghetu Putro Komola
Prepared by Prepared for
Group 4 Syed Munir Khasru
Section B Professor
Mushreka Afroze Khan (RH- 68)
Sawmik Islam (ZR- 78)
Jidny Rubaiyat Shoummo (ZR-85)
Lubzana Afrin (RH- 94)
Mehnaz Fatima Khan (RH-107)
Arman Pavel (ZR-120)
Date of submission: December 19, 2012
Institute of Business Administration
University of Dhaka
December 19 2012
Syed Munir Khasru
Institute of Business Administration
University of Dhaka
Subject: Letter of transmittal for ‘Business Communication’ course term-paper. Dear Sir:
We are pleased to submit the marketing review on the movie Ghetu Putro Komola. We have completed the report through putting the theories and techniques learnt throughout the Business Communication and Principles of Marketing courses. This report contains analysis of the current market situation as well as possible ways of expanding the market of the movie Ghetu Putro Komola and also the Bangladeshi Movie industry. We have recommended some marketing scopes which might prove imperative. We have tried our very best to tailor the report according to your guidelines.
Therefore, we request you to accept our report. We believe that you’ll find it in order. We are eagerly expecting your feedback on the overall report.
Yours sincerely,
Group 4, Section-B
BBA 20th, IBA, DU
Sincerely yours,
Mushreka Afroze Khan (RH- 68)
Sawmik Islam (ZR- 78)
Jidny Rubaiyat Shoummo (ZR-85)
Lubzana Afrin (RH- 94)
Mehnaz Fatima Khan (RH-107)
A. S. M. Arman Pavel (ZR-120)
Executive Summary
Humayun Ahmed captured the emotion of people of this country for decades through more than one medium. Being a director and storyteller, he almost single handedly took the post 70 's Bengali culture to another dimension. This report provides an analysis and evaluation of the current situation and prospective
Bibliography: 11.1 Books 1. Philip Kotler & Gary Armstrong, Marketing Management, 11thEdition, 2. William Himstreet &Wayne Baty, Business Communications, 8th edition. 3. Philip Kotler, Principles of Marketing, 13th edition. 4. Peter Atril, Financial Accounting for Decision Makers, 5th edition. 11.2 Websites 1. http://www.nytimes.com/2006/01/22/movies/22kauf.html?_r=1& 2. http://www.creativeskillset.org/film/knowledge/article_5078_1.asp 3. http://wilsonmk.wordpress.com/2010/02/21/foreign-film-marketing-is-there-any/ 4. http://www.indiescene.net/archives/genre/foreign/