Marketing Report on Maggi-Nestle
Executive summary
Table of contents
Situation analysis
Marketing strategy
Financial projection
Implementation
Executive Summary
Nestle Bangladesh Limited is a leading Food company with lots of global strategic brands operating in Bangladesh. MAGGI is one of the strategic brands of Nestle Bangladesh Limited. MAGGI is still the number one brand of noodles in Bangladesh. Its market is around 60% and till 2003 MAGGI grew by 30% annually. However in 2004, growth virtually stopped and competitor started eating away market share of MAGGI. Till date MAGGI is the largest spender in communication. In 2006 MAGGI was relaunched with a new health and taste positioning.
Nestle Bangladesh now plans to launch Rice Noodle Mania in Bangladesh.
Background
A glance on Nestle S.A.
The world's largest food and beverage company, Nestle, was founded back long back in 1866 by a Swiss chemist Henri Nestle. Today, with sales of 96.3 bn USD ( in 2007), and a net profit of 9.5 bn USD, Nestle S.A is the world's leading nutrition, health and wellness company. It ranks no 1 in consumer Food Product category of Fortune's “ World's Most Admired Companies'. Headquartered in Vevey, switzerland, Nestle now employs around 265000 people at 481 factories in 87 countries and operates in almost every country in the world. It is truly a Multinational Corporation with home country sales accounting for only 2 % of the worldwide total.
Nestle is always dedicated to providing the best food to people throughout their lives, with their unique experience of anticipating consumer's needs and creating solution. The company's strategy is guided by several fundamental principles, which only reflects its concerns for people. The business objective is to manufacture and market the company's products in such a way as to create value that can be sustained over the long term for shareholders, employees, consumers, and business partners.
Company vision
Nestle Bangladesh's vision is to build “
Table of contents
Situation analysis
Marketing strategy
Financial projection
Implementation
Executive Summary
Nestle Bangladesh Limited is a leading Food company with lots of global strategic brands operating in Bangladesh. MAGGI is one of the strategic brands of Nestle Bangladesh Limited. MAGGI is still the number one brand of noodles in Bangladesh. Its market is around 60% and till 2003 MAGGI grew by 30% annually. However in 2004, growth virtually stopped and competitor started eating away market share of MAGGI. Till date MAGGI is the largest spender in communication. In 2006 MAGGI was relaunched with a new health and taste positioning.
Nestle Bangladesh now plans to launch Rice Noodle Mania in Bangladesh.
Background
A glance on Nestle S.A.
The world's largest food and beverage company, Nestle, was founded back long back in 1866 by a Swiss chemist Henri Nestle. Today, with sales of 96.3 bn USD ( in 2007), and a net profit of 9.5 bn USD, Nestle S.A is the world's leading nutrition, health and wellness company. It ranks no 1 in consumer Food Product category of Fortune's “ World's Most Admired Companies'. Headquartered in Vevey, switzerland, Nestle now employs around 265000 people at 481 factories in 87 countries and operates in almost every country in the world. It is truly a Multinational Corporation with home country sales accounting for only 2 % of the worldwide total.
Nestle is always dedicated to providing the best food to people throughout their lives, with their unique experience of anticipating consumer's needs and creating solution. The company's strategy is guided by several fundamental principles, which only reflects its concerns for people. The business objective is to manufacture and market the company's products in such a way as to create value that can be sustained over the long term for shareholders, employees, consumers, and business partners.
Company vision
Nestle Bangladesh's vision is to build “