Marketing Report: the Iphone by Apple, Inc.

Abstract The Apple iPhone revolutionized the smart phone market. It is the first device to feature three in one integration of a mobile phone, internet surfing and digital music player capabilities. In addition, the device features a great design, has few competitors, and addresses consumers’ desires to be constantly connected in a convenient and flexible manner. Apple has continuously improved upon its original model, and has become a large international player in the saturated mobile phone market. Apple has been successful with a focus on simplicity of design and use, and a simplistic marketing strategy of addressing consumer desires for innovation.
Apple, Inc. On May 26, 2010 Wall Street valued Apple, Inc. (Apple) at $222.12 billion edging out Microsoft, Inc. valued at $219.18 billion, and making Apple the highest valued publically traded technology company (Helft & Vance, 2010). This success is largely due to Apple’s unique ability to predict consumer demands, and meet them with innovative technology products. Apple employs 46,600 full time employees, and posted total revenues in 2010 of $65.225 billion, with 56% resulting from international sales (Apple, Inc., 2010, p. 34). The company’s revenue is derived primarily from its popular technology products including Mac desktop and laptop computers, the iPod digital music player, the iPad tablet computer, the iPhone, a mobile phone, computer, and music player, in one handheld device, in addition to peripherals, hardware and software that are used with Apple products. In 2010 the iPhone and related products and services brought in $25.179 billion accounting for almost 39% of Apple’s total revenue (Apple, Inc., 2010, p. 34).
The iPhone Steve Jobs, Chief Executive Officer of Apple, Inc., introduced the iPhone at Macworld 2007, an annual trade show held each January that features Apple products. Jobs often introduces new products during the keynote address, and 2007 was no different. Attendees sit on the

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