Marketing Research
Curtin Business School School of Marketing
Unit Outline
9807 Marketing Research 200 Semester 2, 2013
Unit study package number: Mode of study: Tuition pattern summary: 9807 Internal Lecture: 1 x 1.5 Hours Weekly Tutorial: 1 x 1.5 Hours Weekly This unit contains a fieldwork component. Find out more at the fieldwork education website: ( fieldworkeducation.curtin.edu.au ) Credit Value: Pre-requisite units: Co-requisite units: Anti-requisite units: Result type: Approved incidental fees: Unit coordinator: 25.0 9764 (v.0) Consumer Behaviour 201 or any previous version Nil Nil Grade/Mark Information about approved incidental fees can be obtained from our website. Visit f ees.curtin.edu.au/incidental_fees.cfm for details. Name: Phone: Email: Building: Room: David Wong +618 9266 3289 David.Wong@cbs.curtin.edu.au 408 2022
Teaching Staff:
Administrative contact:
Name: Phone: Email: Building:
Elizabeth Martella 08 9266 1250 Liz.martella@curtin.edu.au 408: Level 2
Learning Management System:
Blackboard (lms.curtin.edu.au)
9807 Marketing Research 200 Bentley Campus 03 Jul 2013 School of Marketing, Curtin Business School
Page: 1 of 9 CRICOS Provider Code WA 00301J, NSW 02637B
Curtin Business School School of Marketing
Acknowledgement of Country
We respectfully acknowledge the Indigenous Elders, custodians, their descendants and kin of this land past and present.
Syllabus
Introduction to the scientific method and technology of marketing research, the application of market research data to resource key marketing and strategic decisions, and the professional skills of winning and serving a research client. A hands-on market research project for a real business client consolidates the ideas and skills gains.
Introduction
Marketing research is usually perceived to be a difficult and boring subject. It does not have to be! As long as you have the positive mindset, it can be as dynamic, motivating, self-satisfying and mostly fun as any
Unit Outline
9807 Marketing Research 200 Semester 2, 2013
Unit study package number: Mode of study: Tuition pattern summary: 9807 Internal Lecture: 1 x 1.5 Hours Weekly Tutorial: 1 x 1.5 Hours Weekly This unit contains a fieldwork component. Find out more at the fieldwork education website: ( fieldworkeducation.curtin.edu.au ) Credit Value: Pre-requisite units: Co-requisite units: Anti-requisite units: Result type: Approved incidental fees: Unit coordinator: 25.0 9764 (v.0) Consumer Behaviour 201 or any previous version Nil Nil Grade/Mark Information about approved incidental fees can be obtained from our website. Visit f ees.curtin.edu.au/incidental_fees.cfm for details. Name: Phone: Email: Building: Room: David Wong +618 9266 3289 David.Wong@cbs.curtin.edu.au 408 2022
Teaching Staff:
Administrative contact:
Name: Phone: Email: Building:
Elizabeth Martella 08 9266 1250 Liz.martella@curtin.edu.au 408: Level 2
Learning Management System:
Blackboard (lms.curtin.edu.au)
9807 Marketing Research 200 Bentley Campus 03 Jul 2013 School of Marketing, Curtin Business School
Page: 1 of 9 CRICOS Provider Code WA 00301J, NSW 02637B
Curtin Business School School of Marketing
Acknowledgement of Country
We respectfully acknowledge the Indigenous Elders, custodians, their descendants and kin of this land past and present.
Syllabus
Introduction to the scientific method and technology of marketing research, the application of market research data to resource key marketing and strategic decisions, and the professional skills of winning and serving a research client. A hands-on market research project for a real business client consolidates the ideas and skills gains.
Introduction
Marketing research is usually perceived to be a difficult and boring subject. It does not have to be! As long as you have the positive mindset, it can be as dynamic, motivating, self-satisfying and mostly fun as any