Marketing Research
Homework 1
Chapter 3
1. Are people aware who Jim Mitchell is?
Do people know Jim Mitchell’s intentions/goals for running?
Who are the other candidates running for governor?
How many registered voters are in the state?
On a scale from 1-10, what is your intention on voting?
2. The purpose of the research project should assess whether the company should change the product line and focus more toward the young buyer generation.
What is the buying power for the young generation?
3. A. The research purpose of this study should show why Crystal-Clear Lens has not been able to obtain breakeven sales after being in the market for more than 5 years.
B. The research purpose comprises an understanding between the manager and the researcher of identifying problems or opportunities that need to be studied, decision alternatives that need to be evaluated, and users of the research results. The research objective is a statement of what information is needed. In this case, the purpose of the research is to show why the reasons why the company has not been able to meet sales/breakeven. The research objective will provide a solution/opportunity to the problem.
C. Are people aware of Crystal-Clear Lens? Is there any coupons being offered for first time customers? Does Crystal-Clear Lens have any partnerships with opticians? Is Crystal-Clear Lens offering express mail? What customers are you targeting? D. Hypothesis: If people are not aware of Crystal-Clear Lens, advertising to customers will be a good idea to create awareness. Hypothesis: Coupons are a great incentive to get people to go to your store. Customers love the idea of getting a good deal.
Chapter 4
4. Moving forward with the exploratory study, I would use qualitative research to show how the new, automatic inventory control procedure will be beneficial for the company. I would ask the following questions: How can our service be improved? What are some ways we can manage
Chapter 3
1. Are people aware who Jim Mitchell is?
Do people know Jim Mitchell’s intentions/goals for running?
Who are the other candidates running for governor?
How many registered voters are in the state?
On a scale from 1-10, what is your intention on voting?
2. The purpose of the research project should assess whether the company should change the product line and focus more toward the young buyer generation.
What is the buying power for the young generation?
3. A. The research purpose of this study should show why Crystal-Clear Lens has not been able to obtain breakeven sales after being in the market for more than 5 years.
B. The research purpose comprises an understanding between the manager and the researcher of identifying problems or opportunities that need to be studied, decision alternatives that need to be evaluated, and users of the research results. The research objective is a statement of what information is needed. In this case, the purpose of the research is to show why the reasons why the company has not been able to meet sales/breakeven. The research objective will provide a solution/opportunity to the problem.
C. Are people aware of Crystal-Clear Lens? Is there any coupons being offered for first time customers? Does Crystal-Clear Lens have any partnerships with opticians? Is Crystal-Clear Lens offering express mail? What customers are you targeting? D. Hypothesis: If people are not aware of Crystal-Clear Lens, advertising to customers will be a good idea to create awareness. Hypothesis: Coupons are a great incentive to get people to go to your store. Customers love the idea of getting a good deal.
Chapter 4
4. Moving forward with the exploratory study, I would use qualitative research to show how the new, automatic inventory control procedure will be beneficial for the company. I would ask the following questions: How can our service be improved? What are some ways we can manage