Marketing Research Coca-Cola

THE MINISTRY OF SCIENCE AND HIGHER EDUCATION OF REPUBLIC OF KAZAKHSTAN

KAZAKH BRITISH TECHNICAL UNIVERSITY

DEPARTMENT OF MANAGEMENT

DEVELOPMENT OF ADVERTISING ACTIVITY AT THE COMMERCIAL ENTERPRISE

(ON THE EXAMPLE OF JV "COCA-COLA ALMATY BOTTLERS" LLP)

Prepared by: TANYA DIMURINA

LYAZZAT RYATOVA

GABIDA SANDYBEKOVA

RUSTAM SHAEKIN

ASEL SHAUENOVA

Almaty 2005

THE TABLE OF CONTENT

_3INTRODUCTION �_

_4CHAPTER 1. ESSENCE OF ADVERTISING AND ITS BASIC CHARACTERISTICS �_

41.1. CONCEPT OF ADVERTISING AND TYPES OF ADVERTISING �

61.2 THE DEVELOPMENT PROCESS OF ADVERTISING ACTIVITY AT THE COMMERCIAL ENTERPRISE �

_8CHAPTER 2. ADVERTISING ACTIVITY OF JV "COCA-COLA ALMATY BOTTLERS" LLP �_

82.1 BRIEF ABOUT JV "COCA-COLA ALMATY BOTTLERS" LLP �

92.2 THE ANALYSIS OF ACTIVITY OF JV "COCA-COLA ALMATY BOTTLERS" LLP �

122.3. ADVERTISING OF BRAND "SPRITE" �

_16CONCLUSION AND SUGGESTIONS �_

_18LIST OF USED SOURSES �_

�APPENDIXES

�

INTRODUCTION

The purpose of given work is studying theoretical bases of advertising activity and their practical application on the example of JV "Coca-Cola Almaty Bottlers" LLP.

The objectives of this work are:

Studying the purposes, objectives, features and means of distribution of advertising

Studying advertising activity at the commercial enterprise

The analysis of advertising activity of JV "Coca-Cola Almaty Bottlers" LLP.

The analysis of advertising of brand "Sprite" and prospects of its development.

Advertisements are everywhere. In or on magazines, newspapers, televisions, billboards, radios, and even on the sides of busses and cars, advertisements can be found. Advertising is a mode for companies to explain what they sell and why they believe the consumer should buy their product or service. Advertisers try to convince consumers that they need the product and that the services that the product supplies will make life easier and better.

By choosing the correct advertising it is very effective and leads to uninterrupted sales.