Marketing Research: Final Exam
Text Book Study Guide Part II BMGT452, Fall 2011
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Review the scale of the measurement: Nominal, Ordinal, Interval, Ordinal. These scales determines the tests to pick.
L11.1: Data Analysis Procedures, Reporting
Read: Slides, Chapter 19 pp648-653, Chapter 15 pp478-493 o Data Analysis Procedure: pp478 o Validation and Editing: pp478-486 (NOT Required for Final Exam) o Coding: pp486-490 o Data Cleaning: pp491-493 (NOT Required for Final Exam) o Structure of the Reports: pp648-653 (NOT Required for Final Exam) o Guideline for a good report pp 652 (NOT Required for Final Exam)
L11.2: Fundamental Data Analysis
Read: Slides, SPSS Guide I, Chapter 15 pp 493-496, 500-508, o One-Way Frequency Table: pp493-496 o Descriptive Statistics: pp505-508 o How to interpret SPSS charts from one way frequency table and descriptive o Note: I will give you SPSS charts to interpret. The actual SPSS procedures will not be tested. When you review the SPSS Guide, ignore the screenshots. You need to know where to get all the necessary information and how to interpret it and how to use it. o Graphical Presentation: pp500-504 (NOT Required for Final Exam)
Examples: In-class exercise; Question 1 in Problem Set 1
L12: Cross-Tab and Chi-square Test
Read: Slides, SPSS Guide II, Chapter 15 pp 497-500, 520-524, 527, 532-538 o When do you use Cross-Tab and Chi-square Test? o Cross-tab: pp497-500 o Statistical Significance: pp 520-521 o Hypothesis Testing: 5 step process pp 521-524 o Accepting the null vs. fail to reject the null: pp 527 o Chi-square Test for Cross-Tab Tables: pp534-538 o How to do it by hand o Chi-square Test for single sample: pp532-533 (NOT Required for Final Exam) o When does Chi-square Test Fail? (NOT Required for Final Exam) o Critical value and statistical decision with critical value o How to interpret the
[pic]
Review the scale of the measurement: Nominal, Ordinal, Interval, Ordinal. These scales determines the tests to pick.
L11.1: Data Analysis Procedures, Reporting
Read: Slides, Chapter 19 pp648-653, Chapter 15 pp478-493 o Data Analysis Procedure: pp478 o Validation and Editing: pp478-486 (NOT Required for Final Exam) o Coding: pp486-490 o Data Cleaning: pp491-493 (NOT Required for Final Exam) o Structure of the Reports: pp648-653 (NOT Required for Final Exam) o Guideline for a good report pp 652 (NOT Required for Final Exam)
L11.2: Fundamental Data Analysis
Read: Slides, SPSS Guide I, Chapter 15 pp 493-496, 500-508, o One-Way Frequency Table: pp493-496 o Descriptive Statistics: pp505-508 o How to interpret SPSS charts from one way frequency table and descriptive o Note: I will give you SPSS charts to interpret. The actual SPSS procedures will not be tested. When you review the SPSS Guide, ignore the screenshots. You need to know where to get all the necessary information and how to interpret it and how to use it. o Graphical Presentation: pp500-504 (NOT Required for Final Exam)
Examples: In-class exercise; Question 1 in Problem Set 1
L12: Cross-Tab and Chi-square Test
Read: Slides, SPSS Guide II, Chapter 15 pp 497-500, 520-524, 527, 532-538 o When do you use Cross-Tab and Chi-square Test? o Cross-tab: pp497-500 o Statistical Significance: pp 520-521 o Hypothesis Testing: 5 step process pp 521-524 o Accepting the null vs. fail to reject the null: pp 527 o Chi-square Test for Cross-Tab Tables: pp534-538 o How to do it by hand o Chi-square Test for single sample: pp532-533 (NOT Required for Final Exam) o When does Chi-square Test Fail? (NOT Required for Final Exam) o Critical value and statistical decision with critical value o How to interpret the