Marketing Research for the Launch of Tata Nano Car in Mauritius
Hello Mauritius… Tata Nano.
2010
Table of Contents Page No
Executive Summary
1.0 Introduction 2
1.1 Company Background 3
1.2 Target Market 5
1.4 PEST Analysis 6
1.4.1 Political 6
1.4.2 Economic 6
1.4.3 Social 6
1.4.4 Technological 6
1.4.5 Ethical 7
1.4.6 Legal 7
2.0 Product Analysis 8
2.1 Product Offering 8
2.2 Competition 9
2.3 SWOT Analysis 10
2.3.1 Strengths 10
2.3.2 Weaknesses 10
2.3.3 Opportunities 10
2.3.4 Threats 11 2.4 Position Map 12
3.0 Entry and Expansion Strategy
2010
Table of Contents Page No
Executive Summary
1.0 Introduction 2
1.1 Company Background 3
1.2 Target Market 5
1.4 PEST Analysis 6
1.4.1 Political 6
1.4.2 Economic 6
1.4.3 Social 6
1.4.4 Technological 6
1.4.5 Ethical 7
1.4.6 Legal 7
2.0 Product Analysis 8
2.1 Product Offering 8
2.2 Competition 9
2.3 SWOT Analysis 10
2.3.1 Strengths 10
2.3.2 Weaknesses 10
2.3.3 Opportunities 10
2.3.4 Threats 11 2.4 Position Map 12
3.0 Entry and Expansion Strategy