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Marketing Research - Gloria Jeans Eastwood, Libis

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Marketing Research - Gloria Jeans Eastwood, Libis
University of Santo Tomas
College of Commerce and Business Administration
Major in Marketing

MARKETING RESEARCH- GLORIA JEANS EASTWOOD

In partial Fulfillment
For the requirements of
Marketing Research

Submitted to:
Assistant Prof. Iluminada Vivien R. Domingo, DBA
September 15, 2010

Submitted by:
Anel Mendoza
Emil DP. Nera
3M6

TABLE OF CONTENTS Executive Summary………………………………………………………………………1 CHAPTER 1: INTRODUCTION………………………………………………………….2 A. Background of the study……………………………………………………….2 B. Research Objectives…………………………………………………………....3 C. Scope and Limitation of the study……………………………………………3 CHAPTER 2: COMPANY PROFILE A. Company History………………………………………………………………. 4 1. Vision………………………………….…………………………………..5 2. Mission…………………………….….…………………………………..5 3. Values……………………………….…………………….......................5 4. Products……………………………….…………………………………..6 CHAPTER 3: RESEARCH METHODOLOGY A. Research Design…………………………….………………………………..7 B. Total Sampling……………………………….………………………………..7 C. Sample Size………….……………………….………………………………..8 CHAPTER 4: PRESENTATION, ANALYSIS AND INTERPRETATION A. Tabular Presentation……..……………………………………………………9 1. Usage Portion………...………………………………………………….9 2. Attitude Portion…………………………………………………………..14 3. Image Portion…………………………………………………………….16 4. Classification Portion………...………………………………………..18 CHAPTER 5: SUMMARY, CONCLUSION, AND RECOMMENDATION A. Summary and Conclusion……….…………………………………………19 1. Usage………………………….…………………………………………19 2. Attitude……………………….…………………………………………20 3. Image………………………….………………………………………...20 4. Classification……….………….………………………………………20 B. Recommendation………..…………….……………………………………..21 BIBLIOGRAPHY…………………………………….……………………………………21 APPENDICES……………………………………………………………………………22 A.
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