Marketing Research: Name-Similarity Effect - a Survey/Quasi-Experiment
Marketing Research Project:
Name-Similarity Effect
A Survey/Quasi-Experiment
SUMMARY
According to dictionary.com, a genetically modified food is “an organism whose genetic characteristics have been altered by the insertion of a modified gene or a gene from another organism using the techniques of genetic engineering” (Genetically Modified, 2012). There are many aspects that surround genetically modified (GM) foods that the general public may not know or understand. These individuals may be for or against GM foods. To better understand these feelings, our group conducted a mail survey to compare how males and females felt towards GM foods. We wanted to find out whether they were in favor or against these goods and why. Not only were we interested in their position on GM foods but also wanted to find out the knowledge they possessed about them. Our teams’ methodology was in the form of a mail survey. Our participants were located in the city of West Hollywood and Northridge, CA. We sent out a total of 252 surveys, 126 to West Hollywood and 126 to Northridge. We received 38 completed questionnaires combined from both cities. In each city we split up the 126 surveys into 2 more groups, 63 were sent the treatment cover letter and 63 were sent the control cover letter. The treatment consisted of a cover letter with a fake researcher’s last name that was similar to the participant’s last name. The control group was labeled with one of our own researcher’s name, Bryce Schoening. We acquired our participant’s addresses through whitepages.com under the tab labeled, “Address & Neighbors.”
[CONCLUSION]
A. Introduction and Literature Review
A-1. Genetically modified foods have become a serious topic in today’s society but do they have all the facts. A problem in our society pertaining to GM foods is how much do they know about the topic. The media might be misconstruing GM foods by
Name-Similarity Effect
A Survey/Quasi-Experiment
SUMMARY
According to dictionary.com, a genetically modified food is “an organism whose genetic characteristics have been altered by the insertion of a modified gene or a gene from another organism using the techniques of genetic engineering” (Genetically Modified, 2012). There are many aspects that surround genetically modified (GM) foods that the general public may not know or understand. These individuals may be for or against GM foods. To better understand these feelings, our group conducted a mail survey to compare how males and females felt towards GM foods. We wanted to find out whether they were in favor or against these goods and why. Not only were we interested in their position on GM foods but also wanted to find out the knowledge they possessed about them. Our teams’ methodology was in the form of a mail survey. Our participants were located in the city of West Hollywood and Northridge, CA. We sent out a total of 252 surveys, 126 to West Hollywood and 126 to Northridge. We received 38 completed questionnaires combined from both cities. In each city we split up the 126 surveys into 2 more groups, 63 were sent the treatment cover letter and 63 were sent the control cover letter. The treatment consisted of a cover letter with a fake researcher’s last name that was similar to the participant’s last name. The control group was labeled with one of our own researcher’s name, Bryce Schoening. We acquired our participant’s addresses through whitepages.com under the tab labeled, “Address & Neighbors.”
[CONCLUSION]
A. Introduction and Literature Review
A-1. Genetically modified foods have become a serious topic in today’s society but do they have all the facts. A problem in our society pertaining to GM foods is how much do they know about the topic. The media might be misconstruing GM foods by
References: -http://medical-dictionary.thefreedictionary.com/Genetically+Modified+Crops -The American Heritage® Medical Dictionary Copyright © 2007, 2004 by Houghton Mifflin Company. Published by Houghton Mifflin Company. All rights reserved. http://www.csa.com/discoveryguides/gmfood/review.pdf Deborah Whitman Genetically Modified. (n.d.). Collins English Dictionary - Complete & Unabridged 10th Edition. Retrieved April 30, 2012, from Dictionary.com website: http://dictionary.reference.com/browse/genetically modified Appendices