Marketing Research Nescafe Mild
Research Report on
Nescafe - Mild
Presented by
“Trend Faktor
Research & Consulting”
Submitted To: Miss. Swarupa Tamhankar
Contributors
Depika Kanchan……………….(103)
Rohan Kadam………………….(104)
Huda Mitha…………………….(105)
Ekta Yadav……………………..(106)
Ashish Ghadoliya……………..(107)
Mayank Mehta………………...(108)
Research Report
Survey of Nescafe † Mild
❖ Research Methodology
I. Research Problem
➢ Nescafe † Mild product of Nescafe Brand failed to attract consumers? Why?
➢ The reasons for declining sales
II. Objective of the survey
➢ To know the popularity of Nescafe
➢ To create awareness about the product.
➢ To know consumers(users & non-users) reactions towards the product.
➢ To know future expectations.
III. Limitations: The survey was restricted to only 70 people, including male and female.
IV. Sample Size: The sample size consisted of 70 respondents.
V. Sample Frame: All the questionnaires were filled within 2 weeks.
VI. Place of survey: Bandra to Borivali
VII. Targeted Population: Users, Non-users, adults, working people and housewives.
VIII. Age Group: 18 † 40 years.
IX. Method of Data Collection:
✠ Primary Source † Survey was conducted with help of a Questionnaire.
The questions were based on Consumer’s buying patterns, Brand Awareness, Brand Preference, General Information.
✠ Secondary Data † Internet
Break † up of Sample Size
Total No. of Survey forms = 75 - 5 (extra or default forms) = 70
[pic]
Justification: We targeted both male and female population which included students, adults, working people and housewives as all prefer coffee in their diet. We surveyed 38 females(in nos.) and 32 males.
Q. 1) Are you aware of the different brands of coffee available in the market?
[pic]
Justification: Here, we come to know how famous each brand of coffee is? We have included all possibly known types of
Nescafe - Mild
Presented by
“Trend Faktor
Research & Consulting”
Submitted To: Miss. Swarupa Tamhankar
Contributors
Depika Kanchan……………….(103)
Rohan Kadam………………….(104)
Huda Mitha…………………….(105)
Ekta Yadav……………………..(106)
Ashish Ghadoliya……………..(107)
Mayank Mehta………………...(108)
Research Report
Survey of Nescafe † Mild
❖ Research Methodology
I. Research Problem
➢ Nescafe † Mild product of Nescafe Brand failed to attract consumers? Why?
➢ The reasons for declining sales
II. Objective of the survey
➢ To know the popularity of Nescafe
➢ To create awareness about the product.
➢ To know consumers(users & non-users) reactions towards the product.
➢ To know future expectations.
III. Limitations: The survey was restricted to only 70 people, including male and female.
IV. Sample Size: The sample size consisted of 70 respondents.
V. Sample Frame: All the questionnaires were filled within 2 weeks.
VI. Place of survey: Bandra to Borivali
VII. Targeted Population: Users, Non-users, adults, working people and housewives.
VIII. Age Group: 18 † 40 years.
IX. Method of Data Collection:
✠ Primary Source † Survey was conducted with help of a Questionnaire.
The questions were based on Consumer’s buying patterns, Brand Awareness, Brand Preference, General Information.
✠ Secondary Data † Internet
Break † up of Sample Size
Total No. of Survey forms = 75 - 5 (extra or default forms) = 70
[pic]
Justification: We targeted both male and female population which included students, adults, working people and housewives as all prefer coffee in their diet. We surveyed 38 females(in nos.) and 32 males.
Q. 1) Are you aware of the different brands of coffee available in the market?
[pic]
Justification: Here, we come to know how famous each brand of coffee is? We have included all possibly known types of