Marketing Research of the Promotion Strategy of MBA programme in Hong Kong
Marketing Research of the Promotion Strategy of MBA programme in Hong Kong
1. Research Background
2. Research Approach
3. Data Analysis
4. Promotion strategy
5. Recommendation
6. Limitation of the research
Attact
The objective of this essay is find out a method to better promote the MBA program in Hong Kong. The research based on the online questionnaire, and then the research method will be used including Descriptive Statistics, Cross tabulation Analysis. The survey is conducted in Hong Kong.100 samples were collected.
Management Decision Problem
What should be done to better promote the MBA program to cover a wider range of Hong Kong?
Marketing Research Problem
What is the information searching pattern when students evaluate the University in HK or overseas.
According to research, the students from top tier university and affluent urban cities are more likely to further their study in HK. The program should target this segment and highlight the three most important features in the promotion campaign— The peerless Full time program in HK, three certification, bright career prospect. To choose the communication channel, the social network and the official website are the crucial source based on the survey. The program is supposed to launch a national recruit talk to attract the inland outstanding student.
Table of Contents
1. Research Background………………………………………………………………………1
2. Research Approach …………………………………………………………………………2
2.1 Problem Definition ………………………………………………………………………2
2.1.1 Management Problem……………………………………………………………3
2.1.2 Marketing Decision Problem ……………………………………………………4
2.1.3 Components ………………………………………………………………………5
2.2 Approach to the problem ………………………………………………………………6
2.3 Research Design ………………………………………………………………………6
2.3.1 Data source………………………………………………………………………7
2.3.2 Types of research used…………………………………………………………8
2.3.3 Questionnaire Design……………………………………………………………9
3. Data Analysis
1. Research Background
2. Research Approach
3. Data Analysis
4. Promotion strategy
5. Recommendation
6. Limitation of the research
Attact
The objective of this essay is find out a method to better promote the MBA program in Hong Kong. The research based on the online questionnaire, and then the research method will be used including Descriptive Statistics, Cross tabulation Analysis. The survey is conducted in Hong Kong.100 samples were collected.
Management Decision Problem
What should be done to better promote the MBA program to cover a wider range of Hong Kong?
Marketing Research Problem
What is the information searching pattern when students evaluate the University in HK or overseas.
According to research, the students from top tier university and affluent urban cities are more likely to further their study in HK. The program should target this segment and highlight the three most important features in the promotion campaign— The peerless Full time program in HK, three certification, bright career prospect. To choose the communication channel, the social network and the official website are the crucial source based on the survey. The program is supposed to launch a national recruit talk to attract the inland outstanding student.
Table of Contents
1. Research Background………………………………………………………………………1
2. Research Approach …………………………………………………………………………2
2.1 Problem Definition ………………………………………………………………………2
2.1.1 Management Problem……………………………………………………………3
2.1.2 Marketing Decision Problem ……………………………………………………4
2.1.3 Components ………………………………………………………………………5
2.2 Approach to the problem ………………………………………………………………6
2.3 Research Design ………………………………………………………………………6
2.3.1 Data source………………………………………………………………………7
2.3.2 Types of research used…………………………………………………………8
2.3.3 Questionnaire Design……………………………………………………………9
3. Data Analysis