Marketing Research Paper
Chapter 1 I. Executive Summary
A survey is conducted by the students of St. Rita’s College of Balingasag, for them to see whether what kind of pattern the consumers used in purchasing the goods for their consumption. The fundamental purpose of having this kind of survey is to test how the families purchase their goods especially in their daily needs and to meet their life satisfaction.
II. Introduction
It is a fact that the present economic condition of our country is unstable. The prolonged peso devaluation, inflation, huge foreign debt, poverty and unemployment are just some of the economic problems that our country is facing. With this economic condition, we cannot deny the fact that there is problem on how the families are able to purchase the goods needed for their survival. Therefore, as a business administration student, it’s a part of our study to bear witness on the people in Balingasag, Misamis Oriental purchases goods for consumption.
III. Background of the Study
Every family needs to purchase goods that will be enough to sustain the needs of every family member. Specifically, the father and mother are responsible for supplying the needs of their children. Basically, as we have undergone in the study in Management 1 subject, according to Maslow’s Hierarchy of Needs, we must first have the first step; the fulfillment of our physiological needs/basic needs (food, clothing, shelter and etc.)
There is a need to conduct a survey for the purchasing pattern among the families in Balingasag, for us to identify what kind of pattern they are using. Our group ascertains if the stores and other business enterprises in Balingasag can be able to supply the needs and wants of the consumers in Balingasag. Specifically, it seeks to determine the following: 1. To determine the demographic profile of the consumers in Balingasag. 2. To identify the system of buying consumer goods. 3. To identify the consumers preference in buying goods.
A survey is conducted by the students of St. Rita’s College of Balingasag, for them to see whether what kind of pattern the consumers used in purchasing the goods for their consumption. The fundamental purpose of having this kind of survey is to test how the families purchase their goods especially in their daily needs and to meet their life satisfaction.
II. Introduction
It is a fact that the present economic condition of our country is unstable. The prolonged peso devaluation, inflation, huge foreign debt, poverty and unemployment are just some of the economic problems that our country is facing. With this economic condition, we cannot deny the fact that there is problem on how the families are able to purchase the goods needed for their survival. Therefore, as a business administration student, it’s a part of our study to bear witness on the people in Balingasag, Misamis Oriental purchases goods for consumption.
III. Background of the Study
Every family needs to purchase goods that will be enough to sustain the needs of every family member. Specifically, the father and mother are responsible for supplying the needs of their children. Basically, as we have undergone in the study in Management 1 subject, according to Maslow’s Hierarchy of Needs, we must first have the first step; the fulfillment of our physiological needs/basic needs (food, clothing, shelter and etc.)
There is a need to conduct a survey for the purchasing pattern among the families in Balingasag, for us to identify what kind of pattern they are using. Our group ascertains if the stores and other business enterprises in Balingasag can be able to supply the needs and wants of the consumers in Balingasag. Specifically, it seeks to determine the following: 1. To determine the demographic profile of the consumers in Balingasag. 2. To identify the system of buying consumer goods. 3. To identify the consumers preference in buying goods.