Marketing Research Penneys

Marketing Research;
Customer Satisfaction in Penneys Stores.

Table of Contents
Title Page……………………………………………………………………………………. Pg. 1
Table of Contents…………………………………………………………………………Pg.2
1.0 Introduction to report Pg.3
2.0 Primary Research Pg.4
2.1 Explanation of method Pg.4
2.2 Benefits of primary research Pg.4
2.3 Drawbacks of primary research Pg.4
2.4 Copy of survey Pgs. 5,6,7,8
3.0 Secondary Research Pg.9
3.1 Explanation of method Pg.9
3.2 Benefits of secondary research Pg.9
3.3 Drawbacks of secondary research Pg.9
3.4 SWOT analysis Pg.10
4.0 Survey Results and Analysis ……… Pgs.11-20
5.0 Conclusions and Recommendations ….Pg.21

1.0 Introduction to Report

This report will be based around market research on Customer Satisfaction in Penneys