Marketing Research Proposal
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Contents:
1) Executive Summary
2) Background
3) Problem Definition
4) Approach to the Problem
5) Research Design
6) Data Analysis
7) Reporting
8) Timeline
9) Appendix
Executive Summary:
Urban farming is said to be “the practice of cultivating, processing and distributing food in, or around (peri-urban), a village, town or city” [1]. The focus of urban farming is largely based upon a daily demand for food from customers within metropolitan areas through the utilization on intensive production methods, using and reusing natural resources and urban wastes to yield a diversity of crops and livestock. There are plenty of initiatives promoting urban farming around the world and now Arthur Hiemstra and Bethany Lord want to promote these initiatives in Western Australia (will be cited WA hereafter).
The overall objective of this report is to ‘assess existing urban farming and interests in urban farming in WA’. This objective will seek to solve the management problem of ‘what necessary steps should we take to set up a platform in support of urban farming initiatives in WA’. The results hope to deliver an overview of existing initiatives, an informed opinion on the different initiatives and what actions are needed to make urban farming appealing to people under the age of 25.
The proposed research framework will comprise of two main stages, comprising of analyzing secondary data and conducting exploratory research. We have chosen to conduct interviews using a questionnaire. The questions are targeted to find out information on whether people are already advocates of urban farming and if they partake in a community movement or by themselves at home, their attitudes on urban farming, their willingness to participate if given the opportunity and what would be the main deterring factor if they chose not to. Random unbiased sampling will be conducted in a few key locations to reach a variety of
Contents:
1) Executive Summary
2) Background
3) Problem Definition
4) Approach to the Problem
5) Research Design
6) Data Analysis
7) Reporting
8) Timeline
9) Appendix
Executive Summary:
Urban farming is said to be “the practice of cultivating, processing and distributing food in, or around (peri-urban), a village, town or city” [1]. The focus of urban farming is largely based upon a daily demand for food from customers within metropolitan areas through the utilization on intensive production methods, using and reusing natural resources and urban wastes to yield a diversity of crops and livestock. There are plenty of initiatives promoting urban farming around the world and now Arthur Hiemstra and Bethany Lord want to promote these initiatives in Western Australia (will be cited WA hereafter).
The overall objective of this report is to ‘assess existing urban farming and interests in urban farming in WA’. This objective will seek to solve the management problem of ‘what necessary steps should we take to set up a platform in support of urban farming initiatives in WA’. The results hope to deliver an overview of existing initiatives, an informed opinion on the different initiatives and what actions are needed to make urban farming appealing to people under the age of 25.
The proposed research framework will comprise of two main stages, comprising of analyzing secondary data and conducting exploratory research. We have chosen to conduct interviews using a questionnaire. The questions are targeted to find out information on whether people are already advocates of urban farming and if they partake in a community movement or by themselves at home, their attitudes on urban farming, their willingness to participate if given the opportunity and what would be the main deterring factor if they chose not to. Random unbiased sampling will be conducted in a few key locations to reach a variety of