Marketing Research Techniques Department Store Project
RAFFLES INTERNATIONAL INSTITUTE
INDIVIDUAL ASSIGNMENT
TITLE: DEPARTMENT STORE PROJECT (STATE DEPARTMENT STORE)
SUBJECT: MARKETING RESEARCH TECHNIQUES
AND TO
MR. VICTOR SHAN KO, MBA
LECTURER
IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE ADVANCE DIPLOMA PROGRAMME
BY
NAME: SOYOMBO BILEGSAIKHAN
DATE: 19/03/2012
Table of Contents
1.0 Introduction 3
Primary Research 4
2.1 Purposes 4
2.2 Like 5
2.3 Dislike 6
2.4 Areas 7
3.0 Observation 8
4.0 Recommendation 9
Reference 10
1.0 Introduction
The State Department store is the largest shopping mall in Mongolia, a leftover of the Soviet occupation. It was established 91 years ago, in 1921. It is the biggest shopping center in Mongolia, with 35000m2 space.
In www.lonelyplanet.com State department store is #30th thing to do in UB out of 194. Known as ikh delguur or 'big shop', the State Department Store is virtually a tourist attraction in itself, with the best products from around the city squeezed into one building. The department store is one of the main attractions in the city and focuses on providing excellent services and world-class shopping experiences in chic and sumptuous environment.
State Department Store’s common features are that they are focused on the customers meeting with the high quality of the products range in the pleasant environment and customer service. Also they serve the customers through well located 25stores in Ulaanbaatar city. The biggest one is State Department Store.
All of our customers have high expectations for services, knowledge, differentiated and the latest products with highest quality. We are introducing the newest and the latest fashionable, stylish and good quality goods in a pleasant and luxury ambience.
Floor planning of the department store is:
• The main floor is filled by of Nomin Supermarket, glorious brand watches and jewelries and also in their outdoor they locate the cars of their Nomin Motors. Customers are
INDIVIDUAL ASSIGNMENT
TITLE: DEPARTMENT STORE PROJECT (STATE DEPARTMENT STORE)
SUBJECT: MARKETING RESEARCH TECHNIQUES
AND TO
MR. VICTOR SHAN KO, MBA
LECTURER
IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE ADVANCE DIPLOMA PROGRAMME
BY
NAME: SOYOMBO BILEGSAIKHAN
DATE: 19/03/2012
Table of Contents
1.0 Introduction 3
Primary Research 4
2.1 Purposes 4
2.2 Like 5
2.3 Dislike 6
2.4 Areas 7
3.0 Observation 8
4.0 Recommendation 9
Reference 10
1.0 Introduction
The State Department store is the largest shopping mall in Mongolia, a leftover of the Soviet occupation. It was established 91 years ago, in 1921. It is the biggest shopping center in Mongolia, with 35000m2 space.
In www.lonelyplanet.com State department store is #30th thing to do in UB out of 194. Known as ikh delguur or 'big shop', the State Department Store is virtually a tourist attraction in itself, with the best products from around the city squeezed into one building. The department store is one of the main attractions in the city and focuses on providing excellent services and world-class shopping experiences in chic and sumptuous environment.
State Department Store’s common features are that they are focused on the customers meeting with the high quality of the products range in the pleasant environment and customer service. Also they serve the customers through well located 25stores in Ulaanbaatar city. The biggest one is State Department Store.
All of our customers have high expectations for services, knowledge, differentiated and the latest products with highest quality. We are introducing the newest and the latest fashionable, stylish and good quality goods in a pleasant and luxury ambience.
Floor planning of the department store is:
• The main floor is filled by of Nomin Supermarket, glorious brand watches and jewelries and also in their outdoor they locate the cars of their Nomin Motors. Customers are