Marketing Research: M.A.C. Cosmetics
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Marketing Research M.A.C. Cosmetics Research Purpose The purpose of this research is to raise awareness about the following CSR they are involved in: Viva Glam, MACAidsFund.org, and Back to Mac through a social media. Preparer Amelia Rising Marketing Research A222 Week 6 Assignment 2 Date 2/15/2012
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LETTER OF TRANSMITTAL Ms. Jance Low Social Media Specialist M.A.C. Cosmetics New York Subject: Research report on M.A.C. Cosmetics organizations Dear MAC Cosmetics associates, I am currently conducting a research project on how to increase your social media appearance with a concentration on your corporate social responsibilities dealing specifically with the following: Viva Glam, MACAidsFund.org, and Back to Mac. Attached to this is a document of a survey and focus group that will be conducted dealing with your social media sites. I am hopeful that this survey will be of value to you. Sincerely, Amelia Rising 3800 Butler Street Pittsburgh, PA 15201 amelia@ameliarising.com (724) 549-3903 Marketing Research Analyst
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LETTER OF AUTHORIZATION Amelia Rising 3800 Butler Street Pittsburgh, PA 15201 amelia@ameliarising.com (724) 549-3903 Marketing Research Analyst
Subject: Authorization for research Dear Ms. Amelia Rising: I, Jance Low, hereby authorize MAC Cosmetics to release any information pertaining to the marketing research regarding MAC Cosmetics. Sincerely, Jance Low Social Media Specialist M.A.C. Cosmetics New York
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TABLE OF CONTENT
EXECUTIVE SUMMARY ............................................................................. 5 INTRODUCTION ......................................................................................... 6 Research Objectives ................................................................................ 6 Target Audience ....................................................................................... 8 Demographics
Marketing Research M.A.C. Cosmetics Research Purpose The purpose of this research is to raise awareness about the following CSR they are involved in: Viva Glam, MACAidsFund.org, and Back to Mac through a social media. Preparer Amelia Rising Marketing Research A222 Week 6 Assignment 2 Date 2/15/2012
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LETTER OF TRANSMITTAL Ms. Jance Low Social Media Specialist M.A.C. Cosmetics New York Subject: Research report on M.A.C. Cosmetics organizations Dear MAC Cosmetics associates, I am currently conducting a research project on how to increase your social media appearance with a concentration on your corporate social responsibilities dealing specifically with the following: Viva Glam, MACAidsFund.org, and Back to Mac. Attached to this is a document of a survey and focus group that will be conducted dealing with your social media sites. I am hopeful that this survey will be of value to you. Sincerely, Amelia Rising 3800 Butler Street Pittsburgh, PA 15201 amelia@ameliarising.com (724) 549-3903 Marketing Research Analyst
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LETTER OF AUTHORIZATION Amelia Rising 3800 Butler Street Pittsburgh, PA 15201 amelia@ameliarising.com (724) 549-3903 Marketing Research Analyst
Subject: Authorization for research Dear Ms. Amelia Rising: I, Jance Low, hereby authorize MAC Cosmetics to release any information pertaining to the marketing research regarding MAC Cosmetics. Sincerely, Jance Low Social Media Specialist M.A.C. Cosmetics New York
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TABLE OF CONTENT
EXECUTIVE SUMMARY ............................................................................. 5 INTRODUCTION ......................................................................................... 6 Research Objectives ................................................................................ 6 Target Audience ....................................................................................... 8 Demographics
Bibliography: "MAC Cosmetics North America, New York, NY, Employee Directory, Company Information & Locations." Jigsaw Business Contact Directory of Business Contacts and Company Information. Web. 10 Feb. 2012. . "MAC Cosmetics". www.easysample.com 13 March 2009 .