Marketing Segmentation for Mcdonalds
Choose an advertisement of your choice and write your comments according to the following guidelines:
1. What is the main message of the advertisement? (20 marks)
The main message of the advertisement is to maintain sales by as follow:-
a) To introduce a new product like the Bubur Ayam McD (McDonald’s Chicken Porridge) .
b)To announce the modification of the product package like the change of the price by using the McDonald’s coupon and the special offer available during the festival season. c) To catch new customers entering the market for the first time during the festival promotion time.
d) The changing needs of the target audience. As people grow in their lives, they have more requirements and purchasing needs. McDonald’s is aware of these changes and aims their messages accordingly.
e) The competitive nature of the marketplace. People forget about the McDonald’s products if they are not constantly reminded of the benefits to be obtained from using them. There are many advertisers like the McDonald’s out there trying to attract the same customers or consumers , thus it can be very dangerous if McDonald’s as the advertisers to relax their efforts.
f) With the help of the increased sophistication of advertising helps to build and maintain McDonald’s brand name, image and relative values of the poroduct may be lower in the opinion of the customers as perceived by them if McDonald’s does not keep in pace with the competition for advertising.
e) McDonald’s products have to be updated and improved as the advances in the technology and the customer expectations could mean that a change in the basic presentation of McDonald’s product is necessary , e.g. the introduction of fast food in the neighbour. McDonald’s provides efficient service by opening 24 hours a day so that we can dine in our meals whenever we want in. They provide a head start meal with selling a spread of breakfast delights from as early as 4am at cheap prices. The outlets of the
1. What is the main message of the advertisement? (20 marks)
The main message of the advertisement is to maintain sales by as follow:-
a) To introduce a new product like the Bubur Ayam McD (McDonald’s Chicken Porridge) .
b)To announce the modification of the product package like the change of the price by using the McDonald’s coupon and the special offer available during the festival season. c) To catch new customers entering the market for the first time during the festival promotion time.
d) The changing needs of the target audience. As people grow in their lives, they have more requirements and purchasing needs. McDonald’s is aware of these changes and aims their messages accordingly.
e) The competitive nature of the marketplace. People forget about the McDonald’s products if they are not constantly reminded of the benefits to be obtained from using them. There are many advertisers like the McDonald’s out there trying to attract the same customers or consumers , thus it can be very dangerous if McDonald’s as the advertisers to relax their efforts.
f) With the help of the increased sophistication of advertising helps to build and maintain McDonald’s brand name, image and relative values of the poroduct may be lower in the opinion of the customers as perceived by them if McDonald’s does not keep in pace with the competition for advertising.
e) McDonald’s products have to be updated and improved as the advances in the technology and the customer expectations could mean that a change in the basic presentation of McDonald’s product is necessary , e.g. the introduction of fast food in the neighbour. McDonald’s provides efficient service by opening 24 hours a day so that we can dine in our meals whenever we want in. They provide a head start meal with selling a spread of breakfast delights from as early as 4am at cheap prices. The outlets of the