Marketing Segmentation of Mothercare
Target Marketing; Mothercare
Target Marketing; Mothercare
Hafsa Asaf
Hafsa Asaf
Table of Contents Summary 2 Marketing 2 Geographic 2 Demographic/ Socioeconomic 2 Psychographic 3 Behavioral 3 Importance of Target Marketing 3 Mothercare 3 Marketing Plan Outline 3 Current Marketing Situation 4 Competitive Situation 4 Marketing Strategy 4 Target Market 4 Basic Need 4 Product 4 Price 4 Sales promotion and Advertisement 4 Distribution: 5 Markey Segmentation of Proposed Product 5 Age 5 Gender 5 Need 5 Occupation and Income 5 Ethnicity 5 Survey Analysis 5 Conclusions 6
Summary
A report is written on the marketing concept i.e. target marketing. In this report first the target marketing concept is defined and explained. Then we took Mothercare; U.K based company that deals with baby products, and applied the target marketing concepts on it. As Mothercare deals in wide range of products, we only took baby feeding bottles for our analysis.
A survey was conducted through questionnaire to assess the different aspects of the product such as customer’s satisfaction level and product quality, its availability, affordability and occupational classes that use the product.
The report in ended with the conclusion of our analysis.
Marketing
Target marketing is the process of identifying a group of customers about which the company believes that they are meeting their needs with their products and the customers are likely to buy them. Target marketing is one of the initial steps of marketing strategy which later helps in creating the marketing mix (product, price, place and promotion). After identifying the target market, the company directs their marketing (especially advertising) efforts towards them to make the customers buy their product.
The target markets can be huge and it may become difficult for the company to focus on the whole market. Companies tend to divide their target markets into different aspects based on certain characteristics and then
Target Marketing; Mothercare
Hafsa Asaf
Hafsa Asaf
Table of Contents Summary 2 Marketing 2 Geographic 2 Demographic/ Socioeconomic 2 Psychographic 3 Behavioral 3 Importance of Target Marketing 3 Mothercare 3 Marketing Plan Outline 3 Current Marketing Situation 4 Competitive Situation 4 Marketing Strategy 4 Target Market 4 Basic Need 4 Product 4 Price 4 Sales promotion and Advertisement 4 Distribution: 5 Markey Segmentation of Proposed Product 5 Age 5 Gender 5 Need 5 Occupation and Income 5 Ethnicity 5 Survey Analysis 5 Conclusions 6
Summary
A report is written on the marketing concept i.e. target marketing. In this report first the target marketing concept is defined and explained. Then we took Mothercare; U.K based company that deals with baby products, and applied the target marketing concepts on it. As Mothercare deals in wide range of products, we only took baby feeding bottles for our analysis.
A survey was conducted through questionnaire to assess the different aspects of the product such as customer’s satisfaction level and product quality, its availability, affordability and occupational classes that use the product.
The report in ended with the conclusion of our analysis.
Marketing
Target marketing is the process of identifying a group of customers about which the company believes that they are meeting their needs with their products and the customers are likely to buy them. Target marketing is one of the initial steps of marketing strategy which later helps in creating the marketing mix (product, price, place and promotion). After identifying the target market, the company directs their marketing (especially advertising) efforts towards them to make the customers buy their product.
The target markets can be huge and it may become difficult for the company to focus on the whole market. Companies tend to divide their target markets into different aspects based on certain characteristics and then