Marketing Stratagy of Akij Food and Beverage Limited

‘‘CONSUMER PERCEPTION & POSITIONING STRATAGY FOLLOWED BY WILD BREW-

In particular reference to AFBL’’

Akij Food & Beverage Ltd.

Submitted to: -

Mohammad Nazmul Huq
Assistant professor
Department Of Business Administration
Stamford University Bangladesh

Submitted by: -

SUBBIR AHMED
BBA, 27TH Batch
BBA ID NO: 02707121

STAMFORD UNIVERSITY BANGLADESH

TO WHOM IT MAY CONCERN

This is to certify that Subbir Ahmed, ID NO. -BBA-02707121, student of Stamford University Bangladesh of BBA Program has completed the Internee report titled “Consumer Perception & Positioning Strategy Followed by Wild Brew”

I wish him every success in life.

________________________

Mohammad Nazmul Huq
Assistant professor
Department of Business Administration
Stamford University Bangladesh

Date: 21st April, 2009

To,
Md. Nazmul Huq
Assistant professor,
Department of Business Administration,
Stamford University Bangladesh.

Sub: Submission of the internship report on “Consumer Perception & Positioning Strategy followed by Wild Brew”.

Dear Sir,

I am very much pleased to present my internship report on “Consumer Perception & Positioning Strategy Followed By Wild Brew”. To make this report I have faced many problems, but crossing this hardship I tried my best to make it successful.

It is a great opportunity to me to learn how an Industry analysis can be conducted on the basis of porter’s five forces model and I am able to know the closest picture of malt beverage market and also the perception of Wild Brew malt beverage of consumers.

Through this report any one can measure who is our potential threat, what is the substitute product of our company, whether we contain bargaining power of buyer or supplier, and how perception of a particular product or brand can be measured.

This will definitely help me in our future. Due to the short span