Marketing Strategies
I am a Market Research assistant employed by Workspace Magherafelt. Workspace was approached by a local business, Dorman’s to carry out Market Research on the possibility of providing a taxi service around Magherafelt from Dorman’s to home.
I have been asked to carry out some Market Research on HOW TO PROMOTE AND PROVIDE ITS SERVICES TO RELATIVE MARKETS after which I will produce an appropriate Marketing Plan, which will set out the best way for Dorman’s to proceed with this new service. Through a lot of research it is possible to choose the best method of launching this service onto the local Mid-Ulster market, thus making it a success.
Background Information Dorman’s Bar and The Opera which is attached, was established in 1907. It was owned by Joe Dorman at the time, then he passed it on to his grand daughter Teresa Mc Glone. Teresa and her husband Henry Mc Glone run Dorman’s together. It is one of Magherafelt’s longest running public houses. Dorman’s is located in the middle of Magherafelt which is known for its quality food, friendly staff and the cosy atmosphere within.
Dorman’s provides a range of different services for the public, such as the restaurant which prides itself on excellent and prompt service. The restaurant sometimes offers promotions, for example ‘Beat the clock’ which was a promotion on food, dependent on the time that the customer placed their order. The earlier they ate the cheaper their food cost.
Serving times:
Monday – Thursday 12.00 pm – 3.30 pm
Friday – Saturday 12.00 pm – 8.00 pm
Sunday 12.30 pm – 8.00 pm
Dorman’s also arranges events on many different nights which target a wide range of markets. Tuesday night is karaoke for all the public and a Friday night is the night club for over 18’s only. Saturday night is the same for over 21’s only.
Useful Information
• They serve food 7 days a week
• They can seat up to 150 people for food
• They also offer hen and stag party menu’s (3 course meal at a reduced rate.)
I have been asked to carry out some Market Research on HOW TO PROMOTE AND PROVIDE ITS SERVICES TO RELATIVE MARKETS after which I will produce an appropriate Marketing Plan, which will set out the best way for Dorman’s to proceed with this new service. Through a lot of research it is possible to choose the best method of launching this service onto the local Mid-Ulster market, thus making it a success.
Background Information Dorman’s Bar and The Opera which is attached, was established in 1907. It was owned by Joe Dorman at the time, then he passed it on to his grand daughter Teresa Mc Glone. Teresa and her husband Henry Mc Glone run Dorman’s together. It is one of Magherafelt’s longest running public houses. Dorman’s is located in the middle of Magherafelt which is known for its quality food, friendly staff and the cosy atmosphere within.
Dorman’s provides a range of different services for the public, such as the restaurant which prides itself on excellent and prompt service. The restaurant sometimes offers promotions, for example ‘Beat the clock’ which was a promotion on food, dependent on the time that the customer placed their order. The earlier they ate the cheaper their food cost.
Serving times:
Monday – Thursday 12.00 pm – 3.30 pm
Friday – Saturday 12.00 pm – 8.00 pm
Sunday 12.30 pm – 8.00 pm
Dorman’s also arranges events on many different nights which target a wide range of markets. Tuesday night is karaoke for all the public and a Friday night is the night club for over 18’s only. Saturday night is the same for over 21’s only.
Useful Information
• They serve food 7 days a week
• They can seat up to 150 people for food
• They also offer hen and stag party menu’s (3 course meal at a reduced rate.)