Marketing Strategies Chapter 2
Marketing Strategies of Catering Firms
In Selected Towns in Rizal
Chapter
2
This chapter present the RESEARCH METHOD, SETTING OF THE STUDY, SUBJECT OF THE STUDY, SOURCES OF DATA, PROCEDURE OF THE STUDY, and STATISTICAL TREATMENT
MEMBERS: Genesis Garcia Rosalie Relloma Ma. Luz Noromor Mary Jane Gonzales Erllene Eris Astorga
RESEARCH METHOD
Basically, the Descriptive method of research will be utilized in the study since it is designed for the investigation or to gather information about present existing conditions. [1]This will be done by gathering the descriptive data through the use of researcher-made questionnaires.
Manuel and Medel(1990) defined Descriptive Research as a research that describes ‘what is’. It involves the description, recording analysis, and interpretation of the present nature, composition or how a person, group or thing behaves or functions in the present. It often involves some type of comparison or contrast.[2]
According to Polit and Hungler(1999), Descriptive Research describes what exists and may help to uncover new facts and meaning. The purpose of Descriptive Research is to discover, describe and document. Aspects of a situation as it naturally occurs.[3] In other words, Dsescriptive Reserch design is a valid method for researching specific subjects and as a precursor to more quantitative studies. Whilst there are some valid concerns about the statistical validity, as long as the limitations are understood by the researcher, this type of study is an invaluable scientific tool.[4]
Its common means of obtaining information include the use of the questionnaire, personal interviews with the aid of study or interview schedule, and observation, either participatory or not. Descriptive Research includes studies that gives meaning to the quality and standing of facts that are going on. For instance, the information about a group of person, a number of objects, a set of conditions, a
In Selected Towns in Rizal
Chapter
2
This chapter present the RESEARCH METHOD, SETTING OF THE STUDY, SUBJECT OF THE STUDY, SOURCES OF DATA, PROCEDURE OF THE STUDY, and STATISTICAL TREATMENT
MEMBERS: Genesis Garcia Rosalie Relloma Ma. Luz Noromor Mary Jane Gonzales Erllene Eris Astorga
RESEARCH METHOD
Basically, the Descriptive method of research will be utilized in the study since it is designed for the investigation or to gather information about present existing conditions. [1]This will be done by gathering the descriptive data through the use of researcher-made questionnaires.
Manuel and Medel(1990) defined Descriptive Research as a research that describes ‘what is’. It involves the description, recording analysis, and interpretation of the present nature, composition or how a person, group or thing behaves or functions in the present. It often involves some type of comparison or contrast.[2]
According to Polit and Hungler(1999), Descriptive Research describes what exists and may help to uncover new facts and meaning. The purpose of Descriptive Research is to discover, describe and document. Aspects of a situation as it naturally occurs.[3] In other words, Dsescriptive Reserch design is a valid method for researching specific subjects and as a precursor to more quantitative studies. Whilst there are some valid concerns about the statistical validity, as long as the limitations are understood by the researcher, this type of study is an invaluable scientific tool.[4]
Its common means of obtaining information include the use of the questionnaire, personal interviews with the aid of study or interview schedule, and observation, either participatory or not. Descriptive Research includes studies that gives meaning to the quality and standing of facts that are going on. For instance, the information about a group of person, a number of objects, a set of conditions, a