Marketing Strategies: Direct and Online
Polytechnic University of the Philippines
Sto. Tomas Branch
Two Facets of Marketing: Direct and Online
Direct and online marketing are two marketing strategies which gain popularity among costumers and motivations for business owners to engage in for various reasons.
In partial fulfillment of the requirements in ENGL 1023 Writing in the Discipline
Submitted by:
Barba, Zaren Morel L.
Capuchino, Julie Ann M.
Maranan, Richelle O.
Maralit, Anna Camille O.
Porto, Mariela D.
Zapanta, Lora Mae A.
Submitted to:
Mrs. Concepcion P. Malana
December 2014
Introduction
There has been a noticeable rise of business popularity and the backbone of any business is the effectiveness of its marketing campaign. Without implementing successful marketing techniques, companies will not sell products and businesses will not thrive. There are many different types of marketing methods useful for showcasing products to consumers. A very common type of marketing is direct and online marketing.
The aim of this project was to gather basic information about the said types of marketing.
This report presents the fundamentals of both direct and online marketing which includes their history, principles, channels of marketing, objectives, factor driving success and failure for each of the technique; threats, concerns and common mistakes, advantages and disadvantages.
Table of Contents
Title page……………………………………………………………………………………. 1
Introduction………………………………………………………………………………… 2
Table of contents…………………………………………………………………………… 3-7
I. Direct ……………………………………………………………………………………. 8
A Origin/History……………………………………………………………………… 9
B Principles
B.1 Interaction……………………………………………………………………. 10
B.2 Targeting……………………………………………………………………… 10
B.2 Control……………………………………………………………………….. 11
B.4 Continuity……………………………………………………………………. 11
C Media/ Channels of Directing Marketing
C.1 Direct Mail……………………………………………………………………. 12
Sto. Tomas Branch
Two Facets of Marketing: Direct and Online
Direct and online marketing are two marketing strategies which gain popularity among costumers and motivations for business owners to engage in for various reasons.
In partial fulfillment of the requirements in ENGL 1023 Writing in the Discipline
Submitted by:
Barba, Zaren Morel L.
Capuchino, Julie Ann M.
Maranan, Richelle O.
Maralit, Anna Camille O.
Porto, Mariela D.
Zapanta, Lora Mae A.
Submitted to:
Mrs. Concepcion P. Malana
December 2014
Introduction
There has been a noticeable rise of business popularity and the backbone of any business is the effectiveness of its marketing campaign. Without implementing successful marketing techniques, companies will not sell products and businesses will not thrive. There are many different types of marketing methods useful for showcasing products to consumers. A very common type of marketing is direct and online marketing.
The aim of this project was to gather basic information about the said types of marketing.
This report presents the fundamentals of both direct and online marketing which includes their history, principles, channels of marketing, objectives, factor driving success and failure for each of the technique; threats, concerns and common mistakes, advantages and disadvantages.
Table of Contents
Title page……………………………………………………………………………………. 1
Introduction………………………………………………………………………………… 2
Table of contents…………………………………………………………………………… 3-7
I. Direct ……………………………………………………………………………………. 8
A Origin/History……………………………………………………………………… 9
B Principles
B.1 Interaction……………………………………………………………………. 10
B.2 Targeting……………………………………………………………………… 10
B.2 Control……………………………………………………………………….. 11
B.4 Continuity……………………………………………………………………. 11
C Media/ Channels of Directing Marketing
C.1 Direct Mail……………………………………………………………………. 12