Marketing Strategies of Meghna Group of Industries: Fresh Full Cream Milk Powder
Marketing Strategies of Meghna Group of Industries : Fresh Full Cream Milk Powder
BACKGROUND
During the early seventies, the supply situation of essential commodities in Bangladesh was in turmoil. Such an uncertain situation prompted Mr. Mostafa Kamal to be in the business. He established trading companies and organized countrywide distribution chain. Gradually he got himself involved in more risky ventures of import trade in the early eighties. His companies participated in the bulk trade of essential commodities of everyday need, like wheat, sugar, refined edible oils, milk, peas, lentils etc. As the economy of the country is based mainly on agriculture, he felt the necessity to develop food processing industry that would help reduce import dependency of the country. So he established edible oil refineries to produce refined palm and soybean oil locally. He then established his first industrial unit – Meghna Vegetable Oil Industries Ltd., in 1990. Gradually he developed and established other food and edible oil processing industries one after another in quick succession. This has now turned to a fast growing industrial conglomerate named as Meghna Group of Industries under the able leadership of its Chairman and Managing Director Mr. Mostafa Kamal.
The group produces most essential commodities like Cement, Milk Powder, Soybean Oil, Palm Oil, Sugar, Mustard Oil, Coconut Oil, Natural Flour (Atta), Refined Flour (Maida), Semolina (Suji), Salt, Spices, Dalda, Margarine (Ghee), Mineral Water, Tea, Poultry and Fish Feeds, P.P. Woven Bag, Duplex board, Liner paper etc. in its own industrial park, located at Meghnaghat, Sonargaon, Narayangonj. It also has a large trading wing engaged in bulk trade of commodities and chemicals such as Wheat, Corn, Sugar, Dun Peas, Chick Peas, Yellow Peas, Rape Seeds, Mustard Seeds, PP Resin, Pet Chips, Soda Ash Light, Caustic Soda Solid/Flakes, Tallow, Oleic Acid and many other raw materials for use in its industries.
The Group has
BACKGROUND
During the early seventies, the supply situation of essential commodities in Bangladesh was in turmoil. Such an uncertain situation prompted Mr. Mostafa Kamal to be in the business. He established trading companies and organized countrywide distribution chain. Gradually he got himself involved in more risky ventures of import trade in the early eighties. His companies participated in the bulk trade of essential commodities of everyday need, like wheat, sugar, refined edible oils, milk, peas, lentils etc. As the economy of the country is based mainly on agriculture, he felt the necessity to develop food processing industry that would help reduce import dependency of the country. So he established edible oil refineries to produce refined palm and soybean oil locally. He then established his first industrial unit – Meghna Vegetable Oil Industries Ltd., in 1990. Gradually he developed and established other food and edible oil processing industries one after another in quick succession. This has now turned to a fast growing industrial conglomerate named as Meghna Group of Industries under the able leadership of its Chairman and Managing Director Mr. Mostafa Kamal.
The group produces most essential commodities like Cement, Milk Powder, Soybean Oil, Palm Oil, Sugar, Mustard Oil, Coconut Oil, Natural Flour (Atta), Refined Flour (Maida), Semolina (Suji), Salt, Spices, Dalda, Margarine (Ghee), Mineral Water, Tea, Poultry and Fish Feeds, P.P. Woven Bag, Duplex board, Liner paper etc. in its own industrial park, located at Meghnaghat, Sonargaon, Narayangonj. It also has a large trading wing engaged in bulk trade of commodities and chemicals such as Wheat, Corn, Sugar, Dun Peas, Chick Peas, Yellow Peas, Rape Seeds, Mustard Seeds, PP Resin, Pet Chips, Soda Ash Light, Caustic Soda Solid/Flakes, Tallow, Oleic Acid and many other raw materials for use in its industries.
The Group has