Preview

Marketing Strategy

Satisfactory Essays
Open Document
Open Document
9582 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Marketing Strategy
MKTG 1199 - MARKETING PRINCIPLES

PRODUCT/SERVICE CHOSEN:
CHAROEN POKPHAND FOODS (CPF)
READY MEAL

Table of Contents

1. Executive Summary …………………………………………………………………………. 4 1.1 Market Size …………………………………………………………………………. 4 1.2 Market Potential …………………………………………………………………………. 5 1.3 Market Structure …………………………………………………………………………. 5 1 Introduction …………………………………………………………………………. 6 2.4 Company Vision …………………………………………………………………………. 6 2.5 Company Mission …………………………………………………………………………. 6 2.6 Company Objectives …………………………………………………………………………. 6 2.7 Product Line …………………………………………………………………………. 7 2 Trends …………………………………………………………………………. 8
Demographic …………………………………………………………………………. 8
Economic …………………………………………………………………………. 11
Natural …………………………………………………………………………. 13
Cultural …………………………………………………………………………. 13
Technical …………………………………………………………………………. 17
Political/Legal …………………………………………………………………………. 22 3.8 Competitors …………………………………………………………………………. 22 3 SWOT Analysis …………………………………………………………………………. 23 4 Target Market Selection……………………………………………………………………….. 25 5.9 Segmentation …………………………………………………………………………. 26 5.10 Market Targeting …………………………………………………………………………. 29 5.11.1 Evaluating Market Segments ………..………………………………………………………. 30 5 Differentiation and Positioning………………………………………………………………. 32 6.11 Perceptual Positioning Map…………………………………………………………………… 32 6 Strategic Market Mix…………………………………………………………………………. 33 7.12 Product …………………………………………………………………………. 33 7.13.2 Level of Product …………………………………………………………………………. 33 7.13.3 Classification of Product…………………………………..…………………………………. 33 7.13.4 Branding Strategy…………………………………………………………………………. 34 7.13.5 Packaging …………………………………………………………………………. 34 7.13.6 Overall Product Mix
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Business371 Marketingplan
    • 6267 Words
    • 182 Pages

    Business371 Marketingplan

    10 Marketing Objectives………………………………………………………………………… .11 Target Market ………………………………………………………………………………… .11 Marketing Mix…………………………………………………………………………………12 Product………………………………………………………………………………… .12 Price…………………………………………………………………………………….. 13 Place………………………………………………………………………………….…

    • 6267 Words
    • 182 Pages
    Good Essays
    Read More
  • Best Essays

    BUSINESS GAME REPORT
    • 3682 Words
    • 28 Pages

    BUSINESS GAME REPORT

    Company from year 6 to year 12. The report will also examine the three (3) year strategic plan…

    • 3682 Words
    • 28 Pages
    Best Essays
    Read More
  • Best Essays

    Strategic Business Analysis
    • 2788 Words
    • 12 Pages

    Strategic Business Analysis

    According to Kotler (2008), the product/market expansion grid ( Figure 1) is a very essential device for the companies when following the market-led strategies. A very widespread opportunity for starting companies is the fact to penetrate the market by putting the current product to the current market segments. Another essential strategy for the company growth is the fact to put the customized product to the existing market known as a product development. Company can use the market development to grow the company or diversity by starting the new product and the market. It is very important for the company to choose what strategy the company should go after. The market segmentation is an important concept that every organization have to understand and which offers the variability of the products. There are various ways to segment the market and this is the reason that the company should choose the most useful way to achieve the success. The marketers consider that the segmentation of the market can increase the sales.…

    • 2788 Words
    • 12 Pages
    Best Essays
    Read More
  • Good Essays

    strategy marketing
    • 1254 Words
    • 4 Pages

    strategy marketing

    1. What is a blue ocean strategy? What is a red ocean strategy? Explain these from the perspective of company, competition, costs, and markets.…

    • 1254 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Marketing Strategy
    • 2075 Words
    • 6 Pages

    Marketing Strategy

    It seems ambiguous whether the Kindle Fire can be categorized as a tablet or e-reader. Nowadays, these two terms are looking and performing quite similarly thus making it difficult to tell them apart. There are some important differences between the two that will prove useful in making this distinction. The first is screen size as the Kindle Fire has a 7-ich screen, which is consistent with most other e-readers. In contrast, tablets come in a range of sizes but some of the more popular ones such as the i-Pad can have 10-iche screens. Another key differentiator is the software in each product; the i-Pad runs on the iOS, which has extensive online stores that have thousands of apps. They allow for a lot of options when you can have the option to download a second web browser outside of the one pre-installed. The Kindle Fire runs a special proprietary version of Android owned by Amazon with fewer features and available apps.…

    • 2075 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Marketing Strategy
    • 1154 Words
    • 5 Pages

    Marketing Strategy

    What is the product offered by the Daytona International Speedway and the Daytona 500? How does the Daytona 500 create and deliver customer satisfaction through the five types of utility?…

    • 1154 Words
    • 5 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Tiffany & Co Marketing Plan
    • 5305 Words
    • 22 Pages

    Tiffany & Co Marketing Plan

    MARKETING PLAN I. Executive summary………………………………………………………………………3 A. History of Tiffany & Co…………………………………………………………….... 3 II. Current marketing situation ………………………………………………………………7 A. Market overview…………………………………………………………………….. 7 i. Market demographics and needs…………………………………………….6 ii. Market trends and target market growth………………………………………

    • 5305 Words
    • 22 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Implement Marketing Strategies
    • 991 Words
    • 4 Pages

    Implement Marketing Strategies

    | This unit applies to individuals working in marketing management positions who are responsible for implementing and monitoring organisational marketing strategies. In this role they would usually lead and coordinate a marketing team, implement the marketing plan, monitor the performance of marketing strategies and evaluate their effectiveness. They also involve team members in identifying improvements to marketing strategies and formulating recommendations for future marketing activities.…

    • 991 Words
    • 4 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    marketing plan
    • 2039 Words
    • 13 Pages

    marketing plan

    Care fitness center will provide physical and mental fitness for the elderly people ages from 55 to 75. Our target market is in the small cities, such as Commerce, Cooper, Paris, and Sulphur Springs where life is very peaceful, but somehow offers boring life style to the people living with this kind of life for a long time. It will need approximately 8,000 square feet for our gym.…

    • 2039 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Best Essays

    Marketing Strategy
    • 4242 Words
    • 17 Pages

    Marketing Strategy

    SUMMARY................................................................................................................................................. 2 INTRODUCTION...................................................................................................................................... 3 A. CURRENT SITUATION...................................................................................................................... 1 1. ENVIRONMENTAL AUDIT: .............................................................................................................................4 1.1 External Environment:............................................................ Error! Bookmark not defined. a. b. Maro Environment: ..................................................................................................................................8 Micro Environment: .................................................................................................................................8…

    • 4242 Words
    • 17 Pages
    Best Essays
    Read More
  • Best Essays

    Digital Single-lens Reflex Camera and Nikon
    • 3984 Words
    • 16 Pages

    Digital Single-lens Reflex Camera and Nikon

    Nikon Corporation is well known for its cameras in consumer world, and it also produces film scanners, telescopes and binoculars, eyeglasses and ophthalmic equipment, microscopes, surveying equipment, precision equipment, and optical equipment. According to Nikon Corporation - Company Profile, Information, Business Description, History, Background Information on Nikon Corporation, “Nikon has also famous in the semiconductor industry by manufacturing integrated circuit exposure systems, or steppers, that etch circuitry onto wafers. The imaging products business of Nikon Corporation provides approximately 36 percent of total sales, while business segment secures nearly half of company sales. Operating as a member of the Mitsubishi keiretsu, or business group, Nikon spent 1999 and the early years of 2000 restructuring by adopting an in-house company system as well as an executive officer platform, spinning off various operations, and consolidating its holding companies in both the United States and Europe (Appendix 1).” http://www.referenceforbusiness.com/history2/9/Nikon-Corporation.html (accessed 11 17, 2011).…

    • 3984 Words
    • 16 Pages
    Best Essays
    Read More
  • Good Essays

    Marketing Strategy
    • 1961 Words
    • 8 Pages

    Marketing Strategy

    • Rural-urban penetration of Biscuit : •Urban Market : 75% to 85% •Rural Market : 50% to 65% • Per capita consumption of Biscuits : •INDIA 1.8 kg, •South East Asian Countries 2.5 kg to 5.5 kg •USA 7.5 kg…

    • 1961 Words
    • 8 Pages
    Good Essays
    Read More
  • Good Essays

    Marketing Strategy
    • 579 Words
    • 3 Pages

    Marketing Strategy

    The “Marketing Mix” is a business tool used in marketing products. It is classified into “four Ps”: product strategy, distribution (place) strategy, communication (promotion) strategy and pricing strategy. “Four Ps” are the variables that marketing managers can control in order to best satisfy customers in the target market.…

    • 579 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Marketing Strategy
    • 31819 Words
    • 128 Pages

    Marketing Strategy

    [25] Kumar, V., Aaker, D. A. and Day, G. S. Essentials of marketing research. 2002, p. 7…

    • 31819 Words
    • 128 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Marketing Strategy
    • 446 Words
    • 2 Pages

    Marketing Strategy

    Samsung note produces smartphones for the blind people where they can manage contacts, using speech input to send text messages and tag previous routes or hazards using navigation apps…

    • 446 Words
    • 2 Pages
    Satisfactory Essays
    Read More

Related Topics