Marketing Strategy
TITLE: MARKETING STRATEGY OF BALL & GEL PENS
(Project plan of work submitted to SURENDRANATH EVENING COLLEGE under CALCUTTA UNIVERSITY in partial fulfilment for the degree of B. COM HONS. in accounting and Finance /Management/ Taxation.) Session:2012/13 Name of students: P. RAKESH KUMAR RAO Class:B.COM 3RD YR(HONS) Roll no: 45 Sec.:A University Registration No. : 117-1121-0534-10 Roll No.: 1117-61-0044 Address with Phone no :85/2 NASKAR PARA ROAD GHUSURI HOWRAH-711107. PH-9007373726
Supervised by : …………………………………………………………… Name of teacher & supervisor:
............................... Designation:
Date 0f submission: Working Address:
CONTENT
TOPICS PAGE NO.
CHAPTER -1 INTRODUCTION 5-7 MARKETINGSTRATEGY- ITS RELEVANCE TO PEN 7-8 INDUSTRY IDENTIFICATION 8-9 THE MAIN OBJECTIVE 10-13
CHAPTER -2 CHOICE OF VARIOUS COMPETITORS 14-21 CHAPTER-3 RESEARCH METHODOLOGY 21-22 SCOPE 22 RESEARCH PROCESS 22-24 LIMITATION 24
(Project plan of work submitted to SURENDRANATH EVENING COLLEGE under CALCUTTA UNIVERSITY in partial fulfilment for the degree of B. COM HONS. in accounting and Finance /Management/ Taxation.) Session:2012/13 Name of students: P. RAKESH KUMAR RAO Class:B.COM 3RD YR(HONS) Roll no: 45 Sec.:A University Registration No. : 117-1121-0534-10 Roll No.: 1117-61-0044 Address with Phone no :85/2 NASKAR PARA ROAD GHUSURI HOWRAH-711107. PH-9007373726
Supervised by : …………………………………………………………… Name of teacher & supervisor:
............................... Designation:
Date 0f submission: Working Address:
CONTENT
TOPICS PAGE NO.
CHAPTER -1 INTRODUCTION 5-7 MARKETINGSTRATEGY- ITS RELEVANCE TO PEN 7-8 INDUSTRY IDENTIFICATION 8-9 THE MAIN OBJECTIVE 10-13
CHAPTER -2 CHOICE OF VARIOUS COMPETITORS 14-21 CHAPTER-3 RESEARCH METHODOLOGY 21-22 SCOPE 22 RESEARCH PROCESS 22-24 LIMITATION 24