Marketing Strategy
TABLE OF CONTENTS
SUMMARY................................................................................................................................................. 2 INTRODUCTION...................................................................................................................................... 3 A. CURRENT SITUATION...................................................................................................................... 1 1. ENVIRONMENTAL AUDIT: .............................................................................................................................4 1.1 External Environment:............................................................ Error! Bookmark not defined. a. b. Maro Environment: ..................................................................................................................................8 Micro Environment: .................................................................................................................................8
1.2 Internal Environment: ............................................................ Error! Bookmark not defined. 1.3 SWOT Analysis: .......................................................................................................................................14 2. DIFFERENTIAL ADVANTAGES:.................................................................................................................... 15 B. RECOMMENDATIONS: ................................................................................................................16 1. SEGMENTATION–TARGETING–POSITIONING: ......................................................................................... 16 1.1 Segmentation:..........................................................................................................................................16 1.2
SUMMARY................................................................................................................................................. 2 INTRODUCTION...................................................................................................................................... 3 A. CURRENT SITUATION...................................................................................................................... 1 1. ENVIRONMENTAL AUDIT: .............................................................................................................................4 1.1 External Environment:............................................................ Error! Bookmark not defined. a. b. Maro Environment: ..................................................................................................................................8 Micro Environment: .................................................................................................................................8
1.2 Internal Environment: ............................................................ Error! Bookmark not defined. 1.3 SWOT Analysis: .......................................................................................................................................14 2. DIFFERENTIAL ADVANTAGES:.................................................................................................................... 15 B. RECOMMENDATIONS: ................................................................................................................16 1. SEGMENTATION–TARGETING–POSITIONING: ......................................................................................... 16 1.1 Segmentation:..........................................................................................................................................16 1.2