Marketing Strategy
MMarketing strategy-foreign
According to the company’s CEO J. Þ. Franson, current company’s growth strategy is based on performing the business operations in domestic market (Franson, 2012)Where company provide the solutions for customers and wide range of waste management activities and services regarding waste collection, recycling, consulting, composting and street cleaning which represents company’s main source of income. However, since the main company’s activities are performed in domestic market which is small and serviced by few strong competitors company ‘stop management is considering the possibilities for expanding its business operation in foreign markets. According to the J.Þ. Fran son main goals of company’s future internationalization process are: * to achieve growth * expand their business operations and establish presence and strong position in foreign market * establishing new contacts and business relations with foreign customers(Franson, 2012)
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Main reasons for internationalization according to the company’s representative are: * growth possibilities in foreign markets * small domestic market * to use its existing experience in foreign markets (Franson, 2012)
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After conducting the interview with company’s representative, it is possible to conclude that company’s motives for internationalization are mostly reactive and are results of increased competitive pressure in its home market..In its internationalization process the company is willing to invest certain financial resources and its expertise and knowledge .The company’s CEO has expressed his interest in conducting preliminary research of selected foreign markets conducted by author of this thesis and in establishing preliminary contacts with potential local partners in target market. The company is willing to consider possibility to enter one of the selected markets in Eastern Europe recommended by author of this research. Because of the limited 14
According to the company’s CEO J. Þ. Franson, current company’s growth strategy is based on performing the business operations in domestic market (Franson, 2012)Where company provide the solutions for customers and wide range of waste management activities and services regarding waste collection, recycling, consulting, composting and street cleaning which represents company’s main source of income. However, since the main company’s activities are performed in domestic market which is small and serviced by few strong competitors company ‘stop management is considering the possibilities for expanding its business operation in foreign markets. According to the J.Þ. Fran son main goals of company’s future internationalization process are: * to achieve growth * expand their business operations and establish presence and strong position in foreign market * establishing new contacts and business relations with foreign customers(Franson, 2012)
.
Main reasons for internationalization according to the company’s representative are: * growth possibilities in foreign markets * small domestic market * to use its existing experience in foreign markets (Franson, 2012)
.
After conducting the interview with company’s representative, it is possible to conclude that company’s motives for internationalization are mostly reactive and are results of increased competitive pressure in its home market..In its internationalization process the company is willing to invest certain financial resources and its expertise and knowledge .The company’s CEO has expressed his interest in conducting preliminary research of selected foreign markets conducted by author of this thesis and in establishing preliminary contacts with potential local partners in target market. The company is willing to consider possibility to enter one of the selected markets in Eastern Europe recommended by author of this research. Because of the limited 14