Marketing Strategy Analysis: Dove Milk Chocolate
Marketing Strategy Analysis: Dove Milk Chocolate
(Author’s name)
(Institutional Affiliation)
Target Market
Geography: New Jersey is a highly populated area located on the east coast of the United States of America with an array of different cultures (Mars Nutrition Incorporation, 2012)
Rationale: The high population of New Jersey would provide a very large source of consumers regardless of the cultures
Age:
Gender: Both men and women.
Rationale: At the very young ages, both genders consume chocolate and other confectionery at the same rates. However, with increase in age, chocolate becomes very common with women (Bailey,2012).
Income: the segmentation of income may be all households with a yearly income exceeding one dollar.
Ethnicity: They target all ethnicities.
Rationale: Because all ethnicities have disposable incomes, thus they would all provide a very favorable target market. Specification on the basis of ethnicity would lock out potential consumers and deny the company the much needed revenue.
Family Life Cycle: Married couples, Adult Singles
Rationale: Unmarried individuals have adequate disposable incomes because they do not have many responsibilities. Separated individuals in some cases have children, thus these children would prompt their parents to purchase the products for them. Marriages usually result in the presence of children who would solicit their parents to purchase the products for them.
Personality traits: this sector fundamentally comprises of emulators for instance fun loving people. These are the people who delight in enjoying life and believe in travelling and adventure.
Lifestyle characteristics: in terms of lifestyle, it might be targeted at those who favor purchasing convenience products. They are as well willing to experiment with substitute products in place of food items that are conventional, as the world of chocolate is transforming from occasion led to more casual utilization. Usage Rate: the market might
(Author’s name)
(Institutional Affiliation)
Target Market
Geography: New Jersey is a highly populated area located on the east coast of the United States of America with an array of different cultures (Mars Nutrition Incorporation, 2012)
Rationale: The high population of New Jersey would provide a very large source of consumers regardless of the cultures
Age:
Gender: Both men and women.
Rationale: At the very young ages, both genders consume chocolate and other confectionery at the same rates. However, with increase in age, chocolate becomes very common with women (Bailey,2012).
Income: the segmentation of income may be all households with a yearly income exceeding one dollar.
Ethnicity: They target all ethnicities.
Rationale: Because all ethnicities have disposable incomes, thus they would all provide a very favorable target market. Specification on the basis of ethnicity would lock out potential consumers and deny the company the much needed revenue.
Family Life Cycle: Married couples, Adult Singles
Rationale: Unmarried individuals have adequate disposable incomes because they do not have many responsibilities. Separated individuals in some cases have children, thus these children would prompt their parents to purchase the products for them. Marriages usually result in the presence of children who would solicit their parents to purchase the products for them.
Personality traits: this sector fundamentally comprises of emulators for instance fun loving people. These are the people who delight in enjoying life and believe in travelling and adventure.
Lifestyle characteristics: in terms of lifestyle, it might be targeted at those who favor purchasing convenience products. They are as well willing to experiment with substitute products in place of food items that are conventional, as the world of chocolate is transforming from occasion led to more casual utilization. Usage Rate: the market might
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