Marketing Strategy for Oasis Spa
Positioning
• High end spas in the cruise line industry catering to individual customers are concern of using natural organic products.
Product Strategy
• As the product is 100% organic, it creates a niche branding image which actually will speak for the brand of the product itself.
Pricing
• Price of each product will be more expensive because they are not doing mass production due to retain the freshness of each batch of product.
• Low advertising cost where 60% of what customer paid for a product is actually paying for the ingredients, and the rest for the shipping, packaging etc.
Distribution
• Spas in the cruise line industry such as Steiner, Lotus, or Oasis spa.
• Exclusivity to Oriental Mandarin Hotel also to high end spas; not spas located in heartlands of Singapore
• Product advocates such as importing cheaper price products which is distributed by Botanic Source, with very huge price range differences to prevent cannibalization.
Marketing Communication and strategy
• Word of mouth: people who like the product would refer Botanic Source to other spa company. Lets say A is working together with company B, A is using a product range from Botanic Source, they find it good, and they will refer us to company B.
• Personal selling: one on one direct marketing as Mr.Kervin is one man show
• In order to carry out this strategy need a sales kit, also a brochure for the consumer to take a look and have the various information, and also a sample to let the consumer have a hands on experience on the actual product itself.
• Product Training: educate consumer about organic products, how to go about applying them, and hence they will also teach their consumer, as they will be a retail advocate for
• High end spas in the cruise line industry catering to individual customers are concern of using natural organic products.
Product Strategy
• As the product is 100% organic, it creates a niche branding image which actually will speak for the brand of the product itself.
Pricing
• Price of each product will be more expensive because they are not doing mass production due to retain the freshness of each batch of product.
• Low advertising cost where 60% of what customer paid for a product is actually paying for the ingredients, and the rest for the shipping, packaging etc.
Distribution
• Spas in the cruise line industry such as Steiner, Lotus, or Oasis spa.
• Exclusivity to Oriental Mandarin Hotel also to high end spas; not spas located in heartlands of Singapore
• Product advocates such as importing cheaper price products which is distributed by Botanic Source, with very huge price range differences to prevent cannibalization.
Marketing Communication and strategy
• Word of mouth: people who like the product would refer Botanic Source to other spa company. Lets say A is working together with company B, A is using a product range from Botanic Source, they find it good, and they will refer us to company B.
• Personal selling: one on one direct marketing as Mr.Kervin is one man show
• In order to carry out this strategy need a sales kit, also a brochure for the consumer to take a look and have the various information, and also a sample to let the consumer have a hands on experience on the actual product itself.
• Product Training: educate consumer about organic products, how to go about applying them, and hence they will also teach their consumer, as they will be a retail advocate for