Marketing strategy in the tourism industry
Technological Educational Institute of Athens
essay for Tourism Marketing
to prof. Katsoni
“Marketing strategy in the tourism industry”
by Yulia Shmakova
spring semester 2014
The word "strategy" occurred from the Greek strategos, "art of the general". The military origin of this term shouldn't be surprising. strategos allowed Alexander of Macedon to win the world.
Value of the strategic behavior allowing firm to survive in competitive fight in long-term prospect, sharply increased in the last decades. All companies in the conditions of the rigid competition, quickly changing situation have to not only concentrate attention on internal state of affairs in the company, but also develop strategy of a long-term survival which would allow them to be in time behind the changes happening in their environment.
Strategy represents the detailed comprehensive comprehensive plan, intended to provide implementation of mission of the organization and achievement it is more whole.
Formation of strategy is one of management functions which represents process of a choice of the purposes of the organization and ways of their achievement.
Marketing strategy is a strategy of the enterprises focused on market values.
Marketing strategy has two main reference points – the market and a product.
The subject of a term paper is actual since for many enterprises marketing strategy is the major strategy as it provides validity of a market orientation of the enterprise.
The purpose of a term paper consists in a choice of such marketing strategy for the studied organization as a result of which the company will achieve the objects, and will be in time behind the changes happening in its environment.
Practice of business showed that there is no strategy, uniform for all companies, as well as there is no uniform universal strategic management. Each firm is unique in own way, and process of
essay for Tourism Marketing
to prof. Katsoni
“Marketing strategy in the tourism industry”
by Yulia Shmakova
spring semester 2014
The word "strategy" occurred from the Greek strategos, "art of the general". The military origin of this term shouldn't be surprising. strategos allowed Alexander of Macedon to win the world.
Value of the strategic behavior allowing firm to survive in competitive fight in long-term prospect, sharply increased in the last decades. All companies in the conditions of the rigid competition, quickly changing situation have to not only concentrate attention on internal state of affairs in the company, but also develop strategy of a long-term survival which would allow them to be in time behind the changes happening in their environment.
Strategy represents the detailed comprehensive comprehensive plan, intended to provide implementation of mission of the organization and achievement it is more whole.
Formation of strategy is one of management functions which represents process of a choice of the purposes of the organization and ways of their achievement.
Marketing strategy is a strategy of the enterprises focused on market values.
Marketing strategy has two main reference points – the market and a product.
The subject of a term paper is actual since for many enterprises marketing strategy is the major strategy as it provides validity of a market orientation of the enterprise.
The purpose of a term paper consists in a choice of such marketing strategy for the studied organization as a result of which the company will achieve the objects, and will be in time behind the changes happening in its environment.
Practice of business showed that there is no strategy, uniform for all companies, as well as there is no uniform universal strategic management. Each firm is unique in own way, and process of