Marketing Strategy of Apple
MARKETING CONCEPT OF APPLE
Mrs Raheleh Barkhordari
By
Abubakar kassim Gaidam 3916923
Mohammed Lawal budah 4284926
Mirza saadat Baig
Aria khosravi
Executive Summary
This report analysis the marketing concept of the globally known corporation(Apple),the report tries to answer some problems and also explains the marketing strategy of Apple, the report focuses on further to highlight how Apple has affected people or to say the consumer in both positive and negative ways, The report discusses also the key areas of marketing environment and lastly the report suggest a way to improve both the company’s reputation and boost revenues by suggesting what to change in the PESTLE forces.By the use of journal articles,the internet and books we show that apples strategies in marketing are among the best in the world.and also we have shown that apples has massively impacted the lives of millions of people.we have analised the marketing environment in relation to the aorporation apple.lastly how apple can improve and even become better
TABLE OF CONTENTS
Definition of Marketing Strategy of Apple...................................................................1
Five Secrets of Apple’s Marketing Strategy..................................................................1-4
How Does Marketing Contribute to the Society..........................................................4
Apple’s Contribution to the Society.............................................................................5-6
Three Key Areas of the Marketing Environment..........................................................
The marketing strategy of Apple
First of all we have to define some terms in order to fully understand the marketing concept. The definition marketing concept is that it is a process in which a company is permitted to concentrate the resources it has which are limited on the best opportunities in order to increase the total revenue or the total sales to meet or to achieve a sustainable
Mrs Raheleh Barkhordari
By
Abubakar kassim Gaidam 3916923
Mohammed Lawal budah 4284926
Mirza saadat Baig
Aria khosravi
Executive Summary
This report analysis the marketing concept of the globally known corporation(Apple),the report tries to answer some problems and also explains the marketing strategy of Apple, the report focuses on further to highlight how Apple has affected people or to say the consumer in both positive and negative ways, The report discusses also the key areas of marketing environment and lastly the report suggest a way to improve both the company’s reputation and boost revenues by suggesting what to change in the PESTLE forces.By the use of journal articles,the internet and books we show that apples strategies in marketing are among the best in the world.and also we have shown that apples has massively impacted the lives of millions of people.we have analised the marketing environment in relation to the aorporation apple.lastly how apple can improve and even become better
TABLE OF CONTENTS
Definition of Marketing Strategy of Apple...................................................................1
Five Secrets of Apple’s Marketing Strategy..................................................................1-4
How Does Marketing Contribute to the Society..........................................................4
Apple’s Contribution to the Society.............................................................................5-6
Three Key Areas of the Marketing Environment..........................................................
The marketing strategy of Apple
First of all we have to define some terms in order to fully understand the marketing concept. The definition marketing concept is that it is a process in which a company is permitted to concentrate the resources it has which are limited on the best opportunities in order to increase the total revenue or the total sales to meet or to achieve a sustainable