Marketing Strategy of Nestle vs Cadbury
ASSIGNMENT
ON
MARKETING STRATEGY OF NESTLE VS CADBURY (COMPARATIVE)
[pic]
PRESENTED BY:
SWATI SAXENA
SWATI SINGH
URVASHI DUBEY
TASMIYA
Group:33
MANAGEMET OF BUSINESS ADMINISTRATION
SHRI RAMSWAROOP GROUP OF PROFESSIONAL COLLEGES
What is marketing strategy?
Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contributes to the goals of the company and its marketing objectives.
How to develop a marketing strategy?
The benefits of a planned marketing strategy are numerous. Business owners often rely solely on their intuition to make business decisions. While this informal knowledge is important in the decision making process, it may not provide you with all the facts you need to achieve marketing results. A marketing strategy will help you in defining business goals and develop activities to achieve them.
1. Describe your company 's unique selling proposition (USP).
2. Define your target market.
3. Write down the benefits of your products or services.
4. Describe how you will position your products or services.
5. Define your marketing methods. (Will you advertise, use Internet marketing, direct marketing, or public relations?)
[pic]
Today, Nestle is the world leading Food Company. Nestle headquarters is in Switzerland. Its international R&D network supports the products made in more than 500 factories in 86 countries. The Nestle factories are
ON
MARKETING STRATEGY OF NESTLE VS CADBURY (COMPARATIVE)
[pic]
PRESENTED BY:
SWATI SAXENA
SWATI SINGH
URVASHI DUBEY
TASMIYA
Group:33
MANAGEMET OF BUSINESS ADMINISTRATION
SHRI RAMSWAROOP GROUP OF PROFESSIONAL COLLEGES
What is marketing strategy?
Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contributes to the goals of the company and its marketing objectives.
How to develop a marketing strategy?
The benefits of a planned marketing strategy are numerous. Business owners often rely solely on their intuition to make business decisions. While this informal knowledge is important in the decision making process, it may not provide you with all the facts you need to achieve marketing results. A marketing strategy will help you in defining business goals and develop activities to achieve them.
1. Describe your company 's unique selling proposition (USP).
2. Define your target market.
3. Write down the benefits of your products or services.
4. Describe how you will position your products or services.
5. Define your marketing methods. (Will you advertise, use Internet marketing, direct marketing, or public relations?)
[pic]
Today, Nestle is the world leading Food Company. Nestle headquarters is in Switzerland. Its international R&D network supports the products made in more than 500 factories in 86 countries. The Nestle factories are