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MARKETING STRATEGY OF PARTEX FURNITURE

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MARKETING STRATEGY OF PARTEX FURNITURE
INTERNSHIP REPORT

Partex Furniture Industries Ltd.
(A Partex Star Group Company)

REPORT
ON

‘MARKETING STRATEGY OF PARTEX FURNITURE: A STUDY OF PARTEX FURNITURE INDUSTRIES LIMITED’

Prepared for:
Md. Shahin Ahamed Chowdhury
Lecturer
Department of Business Administration
Dhaka International University

Prepared by:
Md. Ershadul Haque
Class Roll No: 11
Registration No: 209181
18th Batch
Program RMBA 1Year Major in Marketing
Dhaka International University

Submission Date: February 26, 2011

Letter of Transmittal

February 26, 2011

To
Md. Shahin Ahamed Chowdhury
Lecturer
Department of Business Administration
Dhaka International University

Dear Sir,

It is my pleasure to hand you the Internship Paper for PARTEX Furniture Indus. Ltd. The Subject of my analysis is Partex Furniture, one of the concerns of the Partex Group- a renowned national conglomerate. The study encompassed, a through analysis of Problem and Pattern of Partex Furniture. I have completed my analysis of the current situation with recommendation that is believed to be fruitful for the concern of the conglomerate.

I would like to thank you for providing me with the opportunity to conduct a study such as this, which help me to gain a deep insight into the activities of the business in complement with the theoretical knowledge provided by Md. Shahin Ahamed Chowdhury. I hope that you enjoy reviewing this report as much as I have enjoyed doing it.

Sincerely

Md. Ershadul Haque
Roll No: 11
Regn. No: 209181
Major in Marketing
Dhaka International University

This is to certify that Md. Ershadul Haque a student of MBA, Dhaka International University, Class Roll No:11, successfully completed his “Internship Program” entitled “Marketing Strategy of Partex Furniture” Special reference to Partex Furniture Industries Limited, under my supervision as the partial fulfillment for the award of MBA degree.

The student is found to be sincere,



Bibliography: 1. PARTEX Gallery, Monipuripara. 2. http://www.partexgroup.com 3. E-mail: furniture@partex.net

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