Marketing Strategy of a new energy drinks

North South University

REPORT
MKT 202

Sec: 4

Submitted To:

Md. Anwar Sadat Shimul ( AwS )

Submitted By:

1. Mithila Chowdhury ID: 123 0332 030

2. Samiur Rahman ID: 123 0315 630

3. Saadman Nakib Mahmud ID: 123 0182 630

4. Najnin Sultana ID: 123 0274 030

5. Tanzim Kamal Niloy ID: 123 0330 630

Submission Date: 15-04-2013

Table of Contents Pg

Executive Summary 1

Section1: Current Market Analysis
1.1 Top 5 Brands in the market 2
1.2 Product Analysis 2-5
1.3 Price Analysis 5-6
1.4 Promotion Analysis 6-10

Section 2: Marketing Strategy for a new brand

2.1 Introduction of a new brand for energy drink 12
2.2 Marketing strategy of the new brand 12-20 i. Segmentation ii. Targeting iii. Positioning iv. Marketing Mix (4P)
2.3 Competitive Analysis 20-24

Conclusion 24-25

Executive summary

All around the world drinking beverage is like an entertainment for everyone. Millions of people have beverages everyday for refreshment. Our report is about the Energy Drinks of Bangladesh. In this report we have explained and analyzed how some of the five top selling energy drink companies are operating in Bangladesh. Energy drinks are becoming a major part of the beverage industry due to the rapid increase