Marketing Strategy Panadol

Did you know?
 Some people feel more pain than others. The reason is

probably perception. The brain works by association.
 Ibuprofen is analgesic and anti-inflammatory but

Paracetamol is just analgesic.
 The ‘dol’ in Panadol is derived from the Latin word ‘dolor’,

meaning pain

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Content
 Objectives
 Panadol Background
 Target Market
 Current Marketing Strategies
 4 P’s
 Analysis
 Options
 Conclusions
 Next Step
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Objectives
 Analyse the current marketing strategies of Panadol
 Recommend new strategies for Panadol

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Panadol’s History
1956
Launched
Australian
market as a prescription medicine

1970

1980

Panadol is marketed for
Panadol is first time in the introduced to consumers just Supermarkets. in Pharmacies

1998

2007

New packaging Panadol rapid was introduced was launched

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Panadol
 It is the most widely available pain reliever in the world, and

leader in many.
 It competes in the analgesic market, with generics products

and registered brands.
 All Australian Panadol products are manufactured in

Sydney.

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Target Market
 Panadol has segmented the market into adults and

children´s presentations.
 Panadol Children’s: Parents
 Panadol Tab/ Caps : Australians 18+.
 Panadol Rapid : Younger female.

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Panadol
 It is the most trusted brand of pain reliever in Australia.
 Panadol is a paracetamol, analgesic , effective

temporary relief of any kind of pain. =?????
 It has led the innovation in pain relief, introducing

different forms and presentations: tablets, caplets, capsules, suppositories, among others.
 Also Panadol has included line extensions in different

markets: Cold & Flu, Osteo and Children’s market.
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Packaging
 2 blister package
 Safety seal system????

 Friendly design and

homogeneous.
 Relevant information for the patient.
 Introduced the last market leading